These are the sources and citations used to research methodology. This bibliography was generated on Cite This For Me on

  • Journal

    Anderson, J. C. and Gerbing, D. W.

    Structural equation modeling in practice: A review and recommended two-step approach.

    1988 - Psychological Bulletin

    In-text: (Anderson and Gerbing, 1988)

    Your Bibliography: Anderson, J. and Gerbing, D., 1988. Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), pp.411-423.

  • Journal

    Chaudhuri, A. and Holbrook, M. B.

    The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

    2001 - Journal of Marketing

    In-text: (Chaudhuri and Holbrook, 2001)

    Your Bibliography: Chaudhuri, A. and Holbrook, M., 2001. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65(2), pp.81-93.

  • Journal

    Kim, J. and Hyun, Y. J.

    A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector

    2011 - Industrial Marketing Management

    In-text: (Kim and Hyun, 2011)

    Your Bibliography: Kim, J. and Hyun, Y., 2011. A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector. Industrial Marketing Management, 40(3), pp.424-438.

  • Book

    Saunders, M., Lewis, P. and Thornhill, A.

    Research methods for business students

    2002 - Pearson Education Limited - Harlow

    In-text: (Saunders, Lewis and Thornhill, 2002)

    Your Bibliography: Saunders, M., Lewis, P. and Thornhill, A., 2002. Research methods for business students. 3rd ed. Harlow: Pearson Education Limited, p.129.

  • Website

    Sherman, E.

    https://www.foodandwine.com

    2018

    In-text: (Sherman, 2018)

    Your Bibliography: Sherman, E., 2018. https://www.foodandwine.com. [online] Food & Wine. Available at: <https://www.foodandwine.com/news/taco-bell-most-popular-fast-food-chain-social-media> [Accessed 30 June 2018].

  • Journal

    Stojanovic, I., Andreu, L. and Curras-Perez, R.

    Effects of the intensity of use of social media on brand equity

    2018 - European Journal of Management and Business Economics

    In-text: (Stojanovic, Andreu and Curras-Perez, 2018)

    Your Bibliography: Stojanovic, I., Andreu, L. and Curras-Perez, R., 2018. Effects of the intensity of use of social media on brand equity. European Journal of Management and Business Economics, 27(1), pp.83-100.

  • Journal

    Veloutsou, C. and Moutinho, L.

    Brand relationships through brand reputation and brand tribalism

    2009 - Journal of Business Research

    In-text: (Veloutsou and Moutinho, 2009)

    Your Bibliography: Veloutsou, C. and Moutinho, L., 2009. Brand relationships through brand reputation and brand tribalism. Journal of Business Research, 62(3), pp.314-322.

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