These are the sources and citations used to research methodology. This bibliography was generated on Cite This For Me on
In-text: (Anderson and Gerbing, 1988)
Your Bibliography: Anderson, J. and Gerbing, D., 1988. Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), pp.411-423.
In-text: (Chaudhuri and Holbrook, 2001)
Your Bibliography: Chaudhuri, A. and Holbrook, M., 2001. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65(2), pp.81-93.
In-text: (Kim and Hyun, 2011)
Your Bibliography: Kim, J. and Hyun, Y., 2011. A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector. Industrial Marketing Management, 40(3), pp.424-438.
In-text: (Saunders, Lewis and Thornhill, 2002)
Your Bibliography: Saunders, M., Lewis, P. and Thornhill, A., 2002. Research methods for business students. 3rd ed. Harlow: Pearson Education Limited, p.129.
In-text: (Sherman, 2018)
Your Bibliography: Sherman, E., 2018. https://www.foodandwine.com. [online] Food & Wine. Available at: <https://www.foodandwine.com/news/taco-bell-most-popular-fast-food-chain-social-media> [Accessed 30 June 2018].
In-text: (Stojanovic, Andreu and Curras-Perez, 2018)
Your Bibliography: Stojanovic, I., Andreu, L. and Curras-Perez, R., 2018. Effects of the intensity of use of social media on brand equity. European Journal of Management and Business Economics, 27(1), pp.83-100.
In-text: (Veloutsou and Moutinho, 2009)
Your Bibliography: Veloutsou, C. and Moutinho, L., 2009. Brand relationships through brand reputation and brand tribalism. Journal of Business Research, 62(3), pp.314-322.
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