These are the sources and citations used to research Digital Marketing. This bibliography was generated on Cite This For Me on

  • Website

    Ambrose, J.

    British industry faces an energy cost crisis - and it is set to grow

    2017

    In-text: (Ambrose, 2017)

    Your Bibliography: Ambrose, J., 2017. British industry faces an energy cost crisis - and it is set to grow. [online] The Telegraph. Available at: <http://www.telegraph.co.uk/business/2017/10/29/british-industry-faces-cost-energy-crisis-set-grow/> [Accessed 3 June 2018].

  • Website

    Berndt, A.

    High-Quality Native Advertising Has Important Benefits

    2017

    In-text: (Berndt, 2017)

    Your Bibliography: Berndt, A., 2017. High-Quality Native Advertising Has Important Benefits. [online] Newengland.media. Available at: <https://www.newengland.media/high-quality-native-advertising-has-important-benefits/> [Accessed 13 June 2018].

  • Website

    Bona, C., Kon, M., Koslow, L., Ratajczak, D. and Robinson, M.

    Augmented Reality: Is the Camera the Next Big Thing in Advertising?

    2018

    In-text: (Bona et al., 2018)

    Your Bibliography: Bona, C., Kon, M., Koslow, L., Ratajczak, D. and Robinson, M., 2018. Augmented Reality: Is the Camera the Next Big Thing in Advertising?. [online] https://www.bcg.com. Available at: <https://www.bcg.com/en-gb/publications/2018/augmented-reality-is-camera-next-big-thing-advertising.aspx> [Accessed 11 June 2018].

  • Website

    Cao, M.

    To Operate In E-Business of LED Market In China

    2013

    In-text: (Cao, 2013)

    Your Bibliography: Cao, M., 2013. To Operate In E-Business of LED Market In China. [online] Available at: <https://www.theseus.fi/bitstream/handle/10024/62990/MIAO%20CAO%20Final%20Thesis.pdf?sequence=1> [Accessed 18 May 2018].

  • Website

    Cao, M.

    To Operate In E-Business of LED Market In China

    2013

    In-text: (Cao, 2013)

    Your Bibliography: Cao, M., 2013. To Operate In E-Business of LED Market In China. [online] Available at: <https://www.theseus.fi/bitstream/handle/10024/62990/MIAO%20CAO%20Final%20Thesis.pdf?sequence=1> [Accessed 18 May 2018].

  • Website

    Cuddeford-Jones, M., Ritson, M., Hobbs, T., Bacon, J., Woollen, P., Hammett, E., Vizard, S., Fleming, M. and Joy, S.

    A marketer's guide to native advertising - Marketing Week

    2015

    In-text: (Cuddeford-Jones et al., 2015)

    Your Bibliography: Cuddeford-Jones, M., Ritson, M., Hobbs, T., Bacon, J., Woollen, P., Hammett, E., Vizard, S., Fleming, M. and Joy, S., 2015. A marketer's guide to native advertising - Marketing Week. [online] Marketing Week. Available at: <https://www.marketingweek.com/2015/02/24/a-marketers-guide-to-going-native-digital-special-feature-1/> [Accessed 13 June 2018].

  • Website

    De Vivo, M.

    How chatbots can refine the customer acquisition process - ClickZ

    2017

    In-text: (De Vivo, 2017)

    Your Bibliography: De Vivo, M., 2017. How chatbots can refine the customer acquisition process - ClickZ. [online] ClickZ. Available at: <https://www.clickz.com/how-chatbots-can-refine-the-customer-acquisition-process/111161/> [Accessed 11 June 2018].

  • Website

    Digonnet, V.

    Square peg, round hole

    2015

    In-text: (Digonnet, 2015)

    Your Bibliography: Digonnet, V., 2015. Square peg, round hole. [online] Available at: <https://www.thehindubusinessline.com/catalyst/square-peg-round-hole/article7058186.ece> [Accessed 1 June 2018].

  • Website

    Tridonic and EON Reality Show Augmented Reality and IoT Lighting at CeBIT

    2017

    In-text: (Tridonic and EON Reality Show Augmented Reality and IoT Lighting at CeBIT, 2017)

    Your Bibliography: EON Reality. 2017. Tridonic and EON Reality Show Augmented Reality and IoT Lighting at CeBIT. [online] Available at: <https://www.eonreality.com/press-releases/tridonic-and-eon-reality-show-augmented-reality-and-iot-enabled-industrial-lighting-at-cebit/> [Accessed 2 June 2018].

  • Website

    Creating a High Conversion Native Advertising Campaign

    2018

    In-text: (Creating a High Conversion Native Advertising Campaign, 2018)

    Your Bibliography: Eyerys. 2018. Creating a High Conversion Native Advertising Campaign. [online] Available at: <https://www.eyerys.com/articles/creating-high-conversion-native-advertising-campaign> [Accessed 12 June 2018].

  • Website

    Filipczyk, B., Gołuchowski, J., Paliszkiewicz, J. and Janas, A.

    Success and failure in improvement of knowledge delivery to customers using chatbot—result of a case study in a Polish SME

    2016

    In-text: (Filipczyk, Gołuchowski, Paliszkiewicz and Janas, 2016)

    Your Bibliography: Filipczyk, B., Gołuchowski, J., Paliszkiewicz, J. and Janas, A., 2016. Success and failure in improvement of knowledge delivery to customers using chatbot—result of a case study in a Polish SME. [online] Science Direct. Available at: <https://www.sciencedirect.com/science/article/pii/B9780128051870000127?via%3Dihub> [Accessed 11 June 2018].

  • Website

    Ghosh Chatterjee, S.

    How Retail Industry is winning at customer experiences with Augmented reality & Virtual Retality | CustomerThink

    2017

    In-text: (Ghosh Chatterjee, 2017)

    Your Bibliography: Ghosh Chatterjee, S., 2017. How Retail Industry is winning at customer experiences with Augmented reality & Virtual Retality | CustomerThink. [online] Customerthink.com. Available at: <http://customerthink.com/how-retail-industry-is-winning-at-customer-experiences-with-augmented-reality-virtual-retality/> [Accessed 16 June 2018].

  • Journal

    Harms, B., Bijmolt, T. H. and Hoekstra, J. C.

    Digital Native Advertising: Practitioner Perspectives and a Research Agenda

    2017 - Journal of Interactive Advertising

    In-text: (Harms, Bijmolt and Hoekstra, 2017)

    Your Bibliography: Harms, B., Bijmolt, T. and Hoekstra, J., 2017. Digital Native Advertising: Practitioner Perspectives and a Research Agenda. Journal of Interactive Advertising, 17(2), pp.80-91.

  • Website

    Hou, L.

    Philips Lighting First Lighting Company to “Elluminate” the Way Forward for Omni-Channel Retail - LEDinside

    2017

    In-text: (Hou, 2017)

    Your Bibliography: Hou, L., 2017. Philips Lighting First Lighting Company to “Elluminate” the Way Forward for Omni-Channel Retail - LEDinside. [online] Ledinside.com. Available at: <https://www.ledinside.com/news/2017/4/philips_lighting_first_lighting_company_to_elluminate_the_way_forward_for_omni_channel_retail> [Accessed 3 June 2018].

  • Journal

    Hyman, D. A., Franklyn, D. J., Yee, C. E. and Rahmati, M. H.

    Going Native: Can Consumers Recognize Native Advertising? Does it Matter?

    2016 - Yale Journal of Law and Technology

    In-text: (Hyman, Franklyn, Yee and Rahmati, 2016)

    Your Bibliography: Hyman, D., Franklyn, D., Yee, C. and Rahmati, M., 2016. Going Native: Can Consumers Recognize Native Advertising? Does it Matter?. Yale Journal of Law and Technology,.

  • Website

    Guide to the General Data Protection Regulation (GDPR)

    2018

    In-text: (Guide to the General Data Protection Regulation (GDPR), 2018)

    Your Bibliography: Ico.org.uk. 2018. Guide to the General Data Protection Regulation (GDPR). [online] Available at: <https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/> [Accessed 11 June 2018].

  • Website

    Krieger, C.

    Empirical study of the effects of mobile augmented reality marketing as a communicative marketing vehicle with particular focus on consumer behaviour, brand value and customer retention

    2013 - Dublin Business School

    In-text: (Krieger, 2013)

    Your Bibliography: Krieger, C., 2013. Empirical study of the effects of mobile augmented reality marketing as a communicative marketing vehicle with particular focus on consumer behaviour, brand value and customer retention. [online] Esource.dbs.ie. Available at: <https://esource.dbs.ie/bitstream/handle/10788/1700/mba_krieger_c_2013.pdf?sequence=1&isAllowed=y> [Accessed 13 June 2018].

  • Website

    Louis, M.

    3 Powerful Ways Augmented Reality Is Disrupting the Customer Journey

    2017

    In-text: (Louis, 2017)

    Your Bibliography: Louis, M., 2017. 3 Powerful Ways Augmented Reality Is Disrupting the Customer Journey. [online] Adweek.com. Available at: <https://www.adweek.com/digital/3-powerful-ways-augmented-reality-is-disrupting-the-customer-journey/> [Accessed 15 June 2018].

  • Website

    Market Backdrop - About Luceco

    2018

    In-text: (Market Backdrop - About Luceco, 2018)

    Your Bibliography: Luceco.com. 2018. Market Backdrop - About Luceco. [online] Available at: <https://www.luceco.com/investors/about/market-backdrop> [Accessed 1 June 2018].

  • Website

    Lunka, R.

    Ethical Issues in eCommerce: Are you violating any of them?

    2018

    In-text: (Lunka, 2018)

    Your Bibliography: Lunka, R., 2018. Ethical Issues in eCommerce: Are you violating any of them?. [online] Nchannel.com. Available at: <https://www.nchannel.com/blog/ethical-issues-in-ecommerce/> [Accessed 19 May 2018].

  • Website

    Smart Lighting Market by Lights & Luminaires, Lighting Controls - 2023 | Marketsandmarkets

    2018

    In-text: (Smart Lighting Market by Lights & Luminaires, Lighting Controls - 2023 | Marketsandmarkets, 2018)

    Your Bibliography: Marketsandmarkets.com. 2018. Smart Lighting Market by Lights & Luminaires, Lighting Controls - 2023 | Marketsandmarkets. [online] Available at: <https://www.marketsandmarkets.com/Market-Reports/smart-lighting-market-985.html> [Accessed 2 June 2018].

  • Website

    Nativo’s Full Funnel Approach Outperforms Display Retargeting

    2018

    In-text: (Nativo’s Full Funnel Approach Outperforms Display Retargeting, 2018)

    Your Bibliography: Nativo Native Platform. 2018. Nativo’s Full Funnel Approach Outperforms Display Retargeting. [online] Available at: <https://www.nativo.com/blog/auto-rtg-case-study> [Accessed 13 June 2018].

  • Website

    Olenski, S.

    Still not sold on native advertising? 3 benefits you should know about. - Marketing Land

    2017

    In-text: (Olenski, 2017)

    Your Bibliography: Olenski, S., 2017. Still not sold on native advertising? 3 benefits you should know about. - Marketing Land. [online] Marketing Land. Available at: <https://marketingland.com/still-not-sold-native-advertising-three-benefits-208056> [Accessed 12 June 2018].

  • Website

    Spera, M.

    The Synergy Between Native Advertising and SEO | Outbrain Blog

    2017

    In-text: (Spera, 2017)

    Your Bibliography: Spera, M., 2017. The Synergy Between Native Advertising and SEO | Outbrain Blog. [online] outbrain.com. Available at: <https://www.outbrain.com/blog/content-marketing-synergy-native-advertising-seo/> [Accessed 13 June 2018].

  • Website

    Srivastav, T.

    Philips rolls out a campaign to educate people on right light through experiential learning

    2017

    In-text: (Srivastav, 2017)

    Your Bibliography: Srivastav, T., 2017. Philips rolls out a campaign to educate people on right light through experiential learning. [online] The Drum. Available at: <http://www.thedrum.com/news/2017/09/11/philips-rolls-out-campaign-educate-people-right-light-through-experiential-learning> [Accessed 5 June 2018].

  • Blog

    Stephenson, T.

    Native Ads Work Well for These 10 Marketing Objectives

    2016 - LinkedIn

    In-text: (Stephenson, 2016)

    Your Bibliography: Stephenson, T., 2016. Native Ads Work Well for These 10 Marketing Objectives. [Blog] LinkedIn,.

  • Website

    Sunday Eze, E.

    How Chatbots Can Help You Increase Conversion – Marketing And Growth Hacking

    2017

    In-text: (Sunday Eze, 2017)

    Your Bibliography: Sunday Eze, E., 2017. How Chatbots Can Help You Increase Conversion – Marketing And Growth Hacking. [online] Marketing And Growth Hacking. Available at: <https://blog.markgrowth.com/how-chat-bots-can-help-you-increase-conversion-6561ba0b8ab0> [Accessed 13 June 2018].

  • Website

    Taylor, I.

    Augmented Reality is the Best Way to Get More Customers - Even if Your Website is Outdated | DIYMarketers

    2018

    In-text: (Taylor, 2018)

    Your Bibliography: Taylor, I., 2018. Augmented Reality is the Best Way to Get More Customers - Even if Your Website is Outdated | DIYMarketers. [online] DIYMarketers. Available at: <https://diymarketers.com/augmented-reality-best-way-get-customers-even-website-outdated/> [Accessed 11 June 2018].

  • Blog

    Trivedi, P.

    How does Augmented Reality redefine engagement and retention for your brand?

    2017 - LinkedIn

    In-text: (Trivedi, 2017)

    Your Bibliography: Trivedi, P., 2017. How does Augmented Reality redefine engagement and retention for your brand?. [Blog] LinkedIn, Available at: <https://www.linkedin.com/pulse/how-does-augmented-reality-redefine-engagement-your-brand-trivedi/> [Accessed 13 June 2018].

  • Website

    Micro and Macro Conversions | Choosing the Right CRO Metrics - Blog

    2016

    In-text: (Micro and Macro Conversions | Choosing the Right CRO Metrics - Blog, 2016)

    Your Bibliography: VWO. 2016. Micro and Macro Conversions | Choosing the Right CRO Metrics - Blog. [online] Available at: <https://vwo.com/blog/micro-and-macro-conversions-in-cro/> [Accessed 1 June 2018].

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