These are the sources and citations used to research ADAM MARKETING ADAM. This bibliography was generated on Cite This For Me on
In-text: (Aaker, 1996)
Your Bibliography: Aaker, D., 1996. Building Strong Brands. Free Press.
In-text: (Chaffey and Smith, 2013)
Your Bibliography: Chaffey, D. and Smith, P., 2013. E-Marketing Excellence: Planning and Optimising Your Digital Marketing. Hoboken: Taylor and Francis.
In-text: (Forde and Ergatoudis, 2017)
Your Bibliography: Forde, E. and Ergatoudis, G., 2017. 'They could destroy the album': how Spotify's playlists have changed music for ever. [online] the Guardian. Available at: <https://www.theguardian.com/music/2017/aug/17/they-could-destroy-the-album-how-spotify-playlists-have-changed-music-for-ever> [Accessed 3 June 2018].
In-text: (Return on Investment (ROI), 2018)
Your Bibliography: Investopedia. 2018. Return on Investment (ROI). [online] Available at: <https://www.investopedia.com/terms/r/returnoninvestment.asp> [Accessed 3 June 2018].
In-text: (Kapferer, 2001)
Your Bibliography: Kapferer, J., 2001. [Re]inventing the brand. Milford, Conn.: Kogan Page.
In-text: (Kingsnorth, 2016)
Your Bibliography: Kingsnorth, S., 2016. Digital Marketing Strategy: An Integrated Approach to Online Marketing. Kogan Page Publishers.
In-text: (Mohammadi, Esmaeily and Salehi, 2012)
Your Bibliography: Mohammadi, S., Esmaeily, N. and Salehi, N., 2012. Prioritization of promotion tools based on AIDA model by Analytic Hierarchy process in production sector of sport industry. Islamic Azad University, Kurdistan, Iran.
In-text: (Rawal, 2013)
Your Bibliography: Rawal, P., 2013. AIDA Marketing Communication Model: Stimulating a purchase decision in the minds of the consumers through a linear progression of steps. [online] http://ircjournals.org. Available at: <http://docshare01.docshare.tips/files/18415/184150245.pdf> [Accessed 1 June 2018].
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