These are the sources and citations used to research ADAM MARKETING ADAM. This bibliography was generated on Cite This For Me on

  • Book

    Aaker, D. A.

    Building Strong Brands

    1996 - Free Press

    In-text: (Aaker, 1996)

    Your Bibliography: Aaker, D., 1996. Building Strong Brands. Free Press.

  • Book

    Chaffey, D. and Smith, P. R.

    E-Marketing Excellence: Planning and Optimising Your Digital Marketing

    2013 - Taylor and Francis - Hoboken

    In-text: (Chaffey and Smith, 2013)

    Your Bibliography: Chaffey, D. and Smith, P., 2013. E-Marketing Excellence: Planning and Optimising Your Digital Marketing. Hoboken: Taylor and Francis.

  • Website

    Forde, E. and Ergatoudis, G.

    'They could destroy the album': how Spotify's playlists have changed music for ever

    2017

    In-text: (Forde and Ergatoudis, 2017)

    Your Bibliography: Forde, E. and Ergatoudis, G., 2017. 'They could destroy the album': how Spotify's playlists have changed music for ever. [online] the Guardian. Available at: <https://www.theguardian.com/music/2017/aug/17/they-could-destroy-the-album-how-spotify-playlists-have-changed-music-for-ever> [Accessed 3 June 2018].

  • Website

    Return on Investment (ROI)

    2018

    In-text: (Return on Investment (ROI), 2018)

    Your Bibliography: Investopedia. 2018. Return on Investment (ROI). [online] Available at: <https://www.investopedia.com/terms/r/returnoninvestment.asp> [Accessed 3 June 2018].

  • Book

    Kapferer, J.

    [Re]inventing the brand

    2001 - Kogan Page - Milford, Conn.

    In-text: (Kapferer, 2001)

    Your Bibliography: Kapferer, J., 2001. [Re]inventing the brand. Milford, Conn.: Kogan Page.

  • Book

    Kingsnorth, S.

    Digital Marketing Strategy: An Integrated Approach to Online Marketing

    2016 - Kogan Page Publishers

    In-text: (Kingsnorth, 2016)

    Your Bibliography: Kingsnorth, S., 2016. Digital Marketing Strategy: An Integrated Approach to Online Marketing. Kogan Page Publishers.

  • Dissertation

    Mohammadi, S., Esmaeily, N. and Salehi, N.

    Prioritization of promotion tools based on AIDA model by Analytic Hierarchy process in production sector of sport industry

    2012

    In-text: (Mohammadi, Esmaeily and Salehi, 2012)

    Your Bibliography: Mohammadi, S., Esmaeily, N. and Salehi, N., 2012. Prioritization of promotion tools based on AIDA model by Analytic Hierarchy process in production sector of sport industry. Islamic Azad University, Kurdistan, Iran.

  • Website

    Rawal, P.

    AIDA Marketing Communication Model: Stimulating a purchase decision in the minds of the consumers through a linear progression of steps

    2013

    In-text: (Rawal, 2013)

    Your Bibliography: Rawal, P., 2013. AIDA Marketing Communication Model: Stimulating a purchase decision in the minds of the consumers through a linear progression of steps. [online] http://ircjournals.org. Available at: <http://docshare01.docshare.tips/files/18415/184150245.pdf> [Accessed 1 June 2018].

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