These are the sources and citations used to research marketing paper anim310. This bibliography was generated on Cite This For Me on
In-text: (Degun, 2016)
Your Bibliography: Degun, G., 2016. IAB says 70% use mobile device when watching TV. [online] Campaignlive.com. Available at: <https://www.campaignlive.com/article/iab-says-70-use-mobile-device-when-watching-tv/1383066>.
In-text: (Heijmans, 2016)
Your Bibliography: Heijmans, M., 2016. The Psychology of Discounts.
In-text: (Hinckley, 2014)
Your Bibliography: Hinckley, D., 2014. Average American watches 5 hours of TV per day. [online] NY Daily News. Available at: <http://www.nydailynews.com/life-style/average-american-watches-5-hours-tv-day-article-1.1711954>.
In-text: (Krugman, 1965)
Your Bibliography: Krugman, H., 1965. The Impact of Television Advertising: Learning Without Involvement. Public Opinion Quarterly, 29(3), p.349.
In-text: (Leone, 2015)
Your Bibliography: Leone, C., 2015. Why Is Email Marketing So Effective?. [online] Webstrategiesinc.com. Available at: <https://www.webstrategiesinc.com/blog/email-marketing-richmond/email-marketing-effective>.
In-text: (Lynch, 2015)
Your Bibliography: Lynch, J., 2015. Why TV Is Still the Most Effective Advertising Medium. [online] Adweek.com. Available at: <http://www.adweek.com/tv-video/why-tv-still-most-effective-advertising-medium-165247/>.
In-text: (Ozuem and Bowen, 2016)
Your Bibliography: Ozuem, W. and Bowen, G., 2016. Competitive Social Media Marketing Strategies. Hershey, PA: Business Science Reference, pp.155-157.
In-text: (How to Write a Press Release For a Film, 2013)
Your Bibliography: Raindance. 2013. How to Write a Press Release For a Film. [online] Available at: <https://www.raindance.org/how-to-write-a-press-release-for-a-film/>.
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