product placement - Business/Marketing bibliographies - in Harvard style

In-text: (Balasubramanian, Karrh and Patwardhan, 2006)

Your Bibliography: Balasubramanian, S., Karrh, J. and Patwardhan, H., 2006. Audience Response to Product Placements: An Integrative Framework and Future Research Agenda. Journal of Advertising, 35(3), pp.115-141.

In-text: (de Gregorio and Sung, 2010)

Your Bibliography: de Gregorio, F. and Sung, Y., 2010. Understanding Attitudes Toward and Behaviors in Response to Product Placement. Journal of Advertising, 39(1), pp.83-96.

In-text: (Hudson and Hudson, 2006)

Your Bibliography: Hudson, S. and Hudson, D., 2006. Branded Entertainment: A New Advertising Technique or Product Placement in Disguise?. Journal of Marketing Management, 22(5-6), pp.489-504.

In-text: (Kowalczyk and Royne, 2012)

Your Bibliography: Kowalczyk, C. and Royne, M., 2012. Are Products More Real on Reality Shows? An Exploratory Study of Product Placement in Reality Television Programming. Journal of Current Issues & Research in Advertising, 33(2), pp.248-266.

In-text: (La Ferle and Edwards, 2006)

Your Bibliography: La Ferle, C. and Edwards, S., 2006. Product Placement: How Brands Appear on Television. Journal of Advertising, 35(4), pp.65-86.

In-text: (Russell, Stern and Stern, 2006)

Your Bibliography: Russell, C., Stern, B. and Stern, B., 2006. CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects. Journal of Advertising, 35(1), pp.7-21.