These are the sources and citations used to research product placement. This bibliography was generated on Cite This For Me on

  • Journal

    Balasubramanian, S. K., Karrh, J. A. and Patwardhan, H.

    Audience Response to Product Placements: An Integrative Framework and Future Research Agenda

    2006 - Journal of Advertising

    In-text: (Balasubramanian, Karrh and Patwardhan, 2006)

    Your Bibliography: Balasubramanian, S., Karrh, J. and Patwardhan, H., 2006. Audience Response to Product Placements: An Integrative Framework and Future Research Agenda. Journal of Advertising, 35(3), pp.115-141.

  • Journal

    de Gregorio, F. and Sung, Y.

    Understanding Attitudes Toward and Behaviors in Response to Product Placement

    2010 - Journal of Advertising

    In-text: (de Gregorio and Sung, 2010)

    Your Bibliography: de Gregorio, F. and Sung, Y., 2010. Understanding Attitudes Toward and Behaviors in Response to Product Placement. Journal of Advertising, 39(1), pp.83-96.

  • Journal

    Hudson, S. and Hudson, D.

    Branded Entertainment: A New Advertising Technique or Product Placement in Disguise?

    2006 - Journal of Marketing Management

    In-text: (Hudson and Hudson, 2006)

    Your Bibliography: Hudson, S. and Hudson, D., 2006. Branded Entertainment: A New Advertising Technique or Product Placement in Disguise?. Journal of Marketing Management, 22(5-6), pp.489-504.

  • Journal

    Kowalczyk, C. M. and Royne, M. B.

    Are Products More Real on Reality Shows? An Exploratory Study of Product Placement in Reality Television Programming

    2012 - Journal of Current Issues & Research in Advertising

    In-text: (Kowalczyk and Royne, 2012)

    Your Bibliography: Kowalczyk, C. and Royne, M., 2012. Are Products More Real on Reality Shows? An Exploratory Study of Product Placement in Reality Television Programming. Journal of Current Issues & Research in Advertising, 33(2), pp.248-266.

  • Journal

    La Ferle, C. and Edwards, S. M.

    Product Placement: How Brands Appear on Television

    2006 - Journal of Advertising

    In-text: (La Ferle and Edwards, 2006)

    Your Bibliography: La Ferle, C. and Edwards, S., 2006. Product Placement: How Brands Appear on Television. Journal of Advertising, 35(4), pp.65-86.

  • Journal

    Russell, C. A., Stern, B. B. and Stern, B. B.

    CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects

    2006 - Journal of Advertising

    In-text: (Russell, Stern and Stern, 2006)

    Your Bibliography: Russell, C., Stern, B. and Stern, B., 2006. CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects. Journal of Advertising, 35(1), pp.7-21.

Click here to start building your own bibliography
Keep on Citing!
Cite This For Me:
The Easiest Tool to Create your Bibliographies Online
Join Us!

Save Time and Improve Your Marks with Cite This For Me

10,587 students joined last month!

  • ✔ Save your bibliographies for longer
  • ✔ Quick and accurate citation program
  • ✔ Save time when referencing
  • ✔ Make your student life easy and fun
  • ✔ Pay only once with our Forever plan
  • ✔ Use plagiarism checker
  • ✔ Create and edit multiple bibliographies
Join