These are the sources and citations used to research Unit 24 LO3 LO4. This bibliography was generated on Cite This For Me on

  • Report

    Chaffey, D. and Bosomworth, D.

    Digital marketing strategy Planning Template

    2013 - Smart Insights

    In-text: (Chaffey and Bosomworth, 2013)

    Your Bibliography: Chaffey, D. and Bosomworth, D., 2013. Digital marketing strategy Planning Template. Smart Insights.

  • Journal

    Hosseini, S., Merz, M., Röglinger, M. and Wenninger, A.

    Mindfully going omni-channel: An economic decision model for evaluating omni-channel strategies

    2018 - Decision Support Systems

    In-text: (Hosseini, Merz, Röglinger and Wenninger, 2018)

    Your Bibliography: Hosseini, S., Merz, M., Röglinger, M. and Wenninger, A., 2018. Mindfully going omni-channel: An economic decision model for evaluating omni-channel strategies. Decision Support Systems, 109, pp.74-88.

  • Website

    A Brief Overview On Building Multi-Channel Capability - Ivy Mobility

    2018

    In-text: (A Brief Overview On Building Multi-Channel Capability - Ivy Mobility, 2018)

    Your Bibliography: Ivy Mobility. 2018. A Brief Overview On Building Multi-Channel Capability - Ivy Mobility. [online] Available at: <http://ivymobility.com/index.php/2018/02/18/multichannel/> [Accessed 30 June 2018].

  • Journal

    Järvinen, J. and Karjaluoto, H.

    The use of Web analytics for digital marketing performance measurement

    2015 - Industrial Marketing Management

    In-text: (Järvinen and Karjaluoto, 2015)

    Your Bibliography: Järvinen, J. and Karjaluoto, H., 2015. The use of Web analytics for digital marketing performance measurement. Industrial Marketing Management, 50, pp.117-127.

  • Website

    Levy, H. P.

    How to Measure Digital Marketing Campaigns

    2015

    In-text: (Levy, 2015)

    Your Bibliography: Levy, H., 2015. How to Measure Digital Marketing Campaigns. [online] Smarter With Gartner. Available at: <https://www.gartner.com/smarterwithgartner/how-to-measure-digital-marketing-campaigns/> [Accessed 30 June 2018].

  • Website

    Rouse, M.

    What is omnichannel? - Definition from WhatIs.com

    2018

    In-text: (Rouse, 2018)

    Your Bibliography: Rouse, M., 2018. What is omnichannel? - Definition from WhatIs.com. [online] Tech Target SearchCIO. Available at: <https://searchcio.techtarget.com/definition/omnichannel> [Accessed 30 June 2018].

  • Journal

    Saura, J. R., Palos-Sánchez, P. and Cerdá Suárez, L. M.

    Understanding the Digital Marketing Environment with KPIs and Web Analytics

    2017 - Future Internet

    In-text: (Saura, Palos-Sánchez and Cerdá Suárez, 2017)

    Your Bibliography: Saura, J., Palos-Sánchez, P. and Cerdá Suárez, L., 2017. Understanding the Digital Marketing Environment with KPIs and Web Analytics. Future Internet, 9(4), p.76.

  • Journal

    Verhoef, P. C., Kannan, P. and Inman, J. J.

    From Multi-Channel Retailing to Omni-Channel Retailing

    2015 - Journal of Retailing

    In-text: (Verhoef, Kannan and Inman, 2015)

    Your Bibliography: Verhoef, P., Kannan, P. and Inman, J., 2015. From Multi-Channel Retailing to Omni-Channel Retailing. Journal of Retailing, 91(2), pp.174-181.

  • Journal

    Wuebben, D.

    Getting Likes, Going Viral, and the Intersections Between Popularity Metrics and Digital Composition

    2016 - Computers and Composition

    In-text: (Wuebben, 2016)

    Your Bibliography: Wuebben, D., 2016. Getting Likes, Going Viral, and the Intersections Between Popularity Metrics and Digital Composition. Computers and Composition, 42, pp.66-79.

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