Unit 24 LO3 LO4 - Business/Marketing bibliographies - in Harvard style

In-text: (Chaffey and Bosomworth, 2013)

Your Bibliography: Chaffey, D. and Bosomworth, D., 2013. Digital marketing strategy Planning Template. Smart Insights.

In-text: (Hosseini, Merz, Röglinger and Wenninger, 2018)

Your Bibliography: Hosseini, S., Merz, M., Röglinger, M. and Wenninger, A., 2018. Mindfully going omni-channel: An economic decision model for evaluating omni-channel strategies. Decision Support Systems, 109, pp.74-88.

In-text: (A Brief Overview On Building Multi-Channel Capability - Ivy Mobility, 2018)

Your Bibliography: Ivy Mobility. 2018. A Brief Overview On Building Multi-Channel Capability - Ivy Mobility. [online] Available at: <http://ivymobility.com/index.php/2018/02/18/multichannel/> [Accessed 30 June 2018].

In-text: (Järvinen and Karjaluoto, 2015)

Your Bibliography: Järvinen, J. and Karjaluoto, H., 2015. The use of Web analytics for digital marketing performance measurement. Industrial Marketing Management, 50, pp.117-127.

In-text: (Levy, 2015)

Your Bibliography: Levy, H., 2015. How to Measure Digital Marketing Campaigns. [online] Smarter With Gartner. Available at: <https://www.gartner.com/smarterwithgartner/how-to-measure-digital-marketing-campaigns/> [Accessed 30 June 2018].

In-text: (Rouse, 2018)

Your Bibliography: Rouse, M., 2018. What is omnichannel? - Definition from WhatIs.com. [online] Tech Target SearchCIO. Available at: <https://searchcio.techtarget.com/definition/omnichannel> [Accessed 30 June 2018].

In-text: (Saura, Palos-Sánchez and Cerdá Suárez, 2017)

Your Bibliography: Saura, J., Palos-Sánchez, P. and Cerdá Suárez, L., 2017. Understanding the Digital Marketing Environment with KPIs and Web Analytics. Future Internet, 9(4), p.76.

In-text: (Verhoef, Kannan and Inman, 2015)

Your Bibliography: Verhoef, P., Kannan, P. and Inman, J., 2015. From Multi-Channel Retailing to Omni-Channel Retailing. Journal of Retailing, 91(2), pp.174-181.

In-text: (Wuebben, 2016)

Your Bibliography: Wuebben, D., 2016. Getting Likes, Going Viral, and the Intersections Between Popularity Metrics and Digital Composition. Computers and Composition, 42, pp.66-79.