These are the sources and citations used to research Unit 24 LO1 & LO2. This bibliography was generated on Cite This For Me on

  • Book

    Baines, P. and Fill, C.

    Marketing

    2014 - Oxford Univ. Press - Oxford [u.a.]

    In-text: (Baines and Fill, 2014)

    Your Bibliography: Baines, P. and Fill, C., 2014. Marketing. 3rd ed. Oxford [u.a.]: Oxford Univ. Press.

  • Website

    Banks, S.

    How Much Does AdWords Cost?

    2016

    In-text: (Banks, 2016)

    Your Bibliography: Banks, S., 2016. How Much Does AdWords Cost?. [online] Digital22.com. Available at: <https://www.digital22.com/insights/ppc-insight-how-much-does-adwords-cost> [Accessed 23 June 2018].

  • Website

    Barnhart, B.

    41 Must Have Digital Marketing Tools to Help You Grow

    2017

    In-text: (Barnhart, 2017)

    Your Bibliography: Barnhart, B., 2017. 41 Must Have Digital Marketing Tools to Help You Grow. [online] Sprout Social. Available at: <https://sproutsocial.com/insights/digital-marketing-tools/#seo> [Accessed 23 June 2018].

  • Website

    Christmas sales surprise for Next

    2018

    In-text: (Christmas sales surprise for Next, 2018)

    Your Bibliography: BBC News. 2018. Christmas sales surprise for Next. [online] Available at: <https://www.bbc.co.uk/news/business-42550917> [Accessed 22 June 2018].

  • Website

    Bingham, J.

    Are mobiles changing how we shop?

    2016

    In-text: (Bingham, 2016)

    Your Bibliography: Bingham, J., 2016. Are mobiles changing how we shop?. [online] Telegraph.co.uk. Available at: <https://www.telegraph.co.uk/news/shopping-and-consumer-news/12172230/Are-mobiles-changing-how-we-shop.html> [Accessed 24 June 2018].

  • Website

    Briggs, F.

    Unconnected In-Store Experiences Disappoint Shoppers On Both Sides Of The Atlantic, Study Finds

    2016

    In-text: (Briggs, 2016)

    Your Bibliography: Briggs, F., 2016. Unconnected In-Store Experiences Disappoint Shoppers On Both Sides Of The Atlantic, Study Finds. [online] Forbes.com. Available at: <https://www.forbes.com/sites/fionabriggs/2016/02/02/unconnected-in-store-experiences-disappoint-shoppers-on-both-sides-of-the-atlantic-study-finds/#3a3311e71384> [Accessed 23 June 2018].

  • Website

    Cave, J.

    Digital Marketing Vs. Traditional Marketing: Which One Is Better?

    2016

    In-text: (Cave, 2016)

    Your Bibliography: Cave, J., 2016. Digital Marketing Vs. Traditional Marketing: Which One Is Better?. [online] Digital Doughtnut. Available at: <https://www.digitaldoughnut.com/articles/2016/july/digital-marketing-vs-traditional-marketing> [Accessed 19 June 2018].

  • Website

    Controversial Topics covered by the GDPR

    2018

    In-text: (Controversial Topics covered by the GDPR, 2018)

    Your Bibliography: EU GDPR Portal. 2018. Controversial Topics covered by the GDPR. [online] Available at: <https://www.eugdpr.org/controversial-topics.html> [Accessed 23 June 2018].

  • Website

    Fastenau, J.

    Under the Influence: The Power of Social Media Influencers

    2018

    In-text: (Fastenau, 2018)

    Your Bibliography: Fastenau, J., 2018. Under the Influence: The Power of Social Media Influencers. [online] Medium. Available at: <https://medium.com/crobox/under-the-influence-the-power-of-social-media-influencers-5192571083c3> [Accessed 23 June 2018].

  • Website

    Fishkin, R.

    SEO: The Beginner's Guide to Search Engine Optimization from Moz

    2018

    In-text: (Fishkin, 2018)

    Your Bibliography: Fishkin, R., 2018. SEO: The Beginner's Guide to Search Engine Optimization from Moz. [online] Moz. Available at: <https://moz.com/beginners-guide-to-seo> [Accessed 23 June 2018].

  • Website

    Garcia, T.

    Amazon’s aggressive warehouse and shipping strategy is paying off

    2018

    In-text: (Garcia, 2018)

    Your Bibliography: Garcia, T., 2018. Amazon’s aggressive warehouse and shipping strategy is paying off. [online] MarketWatch. Available at: <https://www.marketwatch.com/story/amazon-has-taken-convenience-to-a-new-level-and-its-hurting-offline-rivals-2017-01-09> [Accessed 22 June 2018].

  • Book

    Gay, R., Charlesworth, A. and Esen, R.

    Online Marketing

    2007 - Oxford University Press - Oxford

    In-text: (Gay, Charlesworth and Esen, 2007)

    Your Bibliography: Gay, R., Charlesworth, A. and Esen, R., 2007. Online Marketing. 1st ed. Oxford: Oxford University Press.

  • Website

    Goodwin, D.

    60+ Mind-Blowing Search Engine Optimization Stats - SEO 101

    2018

    In-text: (Goodwin, 2018)

    Your Bibliography: Goodwin, D., 2018. 60+ Mind-Blowing Search Engine Optimization Stats - SEO 101. [online] Search Engine Journal. Available at: <https://www.searchenginejournal.com/seo-101/seo-statistics/> [Accessed 23 June 2018].

  • Website

    The difference between AdWords and AdSense - DoubleClick for Publishers Help

    2018

    In-text: (The difference between AdWords and AdSense - DoubleClick for Publishers Help, 2018)

    Your Bibliography: Google. 2018. The difference between AdWords and AdSense - DoubleClick for Publishers Help. [online] Available at: <https://support.google.com/dfp_premium/answer/76231?hl=en> [Accessed 23 June 2018].

  • Website

    Gregg, Z.

    Inbound Marketing vs. Outbound Marketing : Definitions

    2018

    In-text: (Gregg, 2018)

    Your Bibliography: Gregg, Z., 2018. Inbound Marketing vs. Outbound Marketing : Definitions. [online] Vital Design. Available at: <https://vtldesign.com/digital-marketing/inbound-marketing-vs-outbound-marketing/> [Accessed 24 June 2018].

  • Website

    Jones, R.

    The Importance of Content Marketing

    2018

    In-text: (Jones, 2018)

    Your Bibliography: Jones, R., 2018. The Importance of Content Marketing. [online] Smart Insights. Available at: <https://www.smartinsights.com/content-management/content-marketing-important-ever/> [Accessed 23 June 2018].

  • Website

    Mayur, C.

    Digital Marketing vs Traditional Marketing

    2018

    In-text: (Mayur, 2018)

    Your Bibliography: Mayur, C., 2018. Digital Marketing vs Traditional Marketing. [online] Medium. Available at: <https://medium.com/@chavanmayur996/digital-marketing-vstraditional-marketing-7d7d64d7417f> [Accessed 19 June 2018].

  • Website

    Morris, C.

    7 Incredible Benefits of PPC Advertising

    2017

    In-text: (Morris, 2017)

    Your Bibliography: Morris, C., 2017. 7 Incredible Benefits of PPC Advertising. [online] Search Engine Journal. Available at: <https://www.searchenginejournal.com/benefits-ppc-marketing/198117/> [Accessed 23 June 2018].

  • Report

    Ofcom

    Adults’ Media Use and Attitudes Report

    2018 - Ofcom

    In-text: (Ofcom, 2018)

    Your Bibliography: Ofcom, 2018. Adults’ Media Use and Attitudes Report. [online] Ofcom. Available at: <https://www.ofcom.org.uk/__data/assets/pdf_file/0011/113222/Adults-Media-Use-and-Attitudes-Report-2018.pdf> [Accessed 22 June 2018].

  • Website

    Box Set Britain: UK’s TV and online habits revealed

    2017

    In-text: (Box Set Britain: UK’s TV and online habits revealed, 2017)

    Your Bibliography: Ofcom. 2017. Box Set Britain: UK’s TV and online habits revealed. [online] Available at: <https://www.ofcom.org.uk/about-ofcom/latest/media/media-releases/2017/box-set-britain-tv-online-habits> [Accessed 24 June 2018].

  • Website

    ONS

    Internet users, UK - Office for National Statistics

    2018

    In-text: (ONS, 2018)

    Your Bibliography: ONS, 2018. Internet users, UK - Office for National Statistics. [online] Ons.gov.uk. Available at: <https://www.ons.gov.uk/businessindustryandtrade/itandinternetindustry/bulletins/internetusers/2018> [Accessed 22 June 2018].

  • Journal

    Raudeliuniene, J., Davidavičienė, V., Tvaronaviciene, M. and Jonuška, L.

    Evaluation of Advertising Campaigns on Social Media Networks

    2018 - Sustainability

    In-text: (Raudeliuniene, Davidavičienė, Tvaronaviciene and Jonuška, 2018)

    Your Bibliography: Raudeliuniene, J., Davidavičienė, V., Tvaronaviciene, M. and Jonuška, L., 2018. Evaluation of Advertising Campaigns on Social Media Networks. Sustainability, 10(4), p.973.

  • Website

    Shepherd, S.

    The Powerful Potential of Personalisation in Digital Marketing - Relevance

    2018

    In-text: (Shepherd, 2018)

    Your Bibliography: Shepherd, S., 2018. The Powerful Potential of Personalisation in Digital Marketing - Relevance. [online] Relevance. Available at: <https://www.relevance.com/the-powerful-potential-of-personalisation-in-digital-marketing/> [Accessed 24 June 2018].

  • Website

    Smith, J.

    Mobile eCommerce Statistics (Updated 2018) Rise in Percentage of Mobile mCommerce Shopping Trends

    2018

    In-text: (Smith, 2018)

    Your Bibliography: Smith, J., 2018. Mobile eCommerce Statistics (Updated 2018) Rise in Percentage of Mobile mCommerce Shopping Trends. [online] Outerboxdesign.com. Available at: <https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics> [Accessed 24 June 2018].

  • Website

    Learn The Difference Between Pay Per Click and Display Ads - Transformation Marketing

    2017

    In-text: (Learn The Difference Between Pay Per Click and Display Ads - Transformation Marketing, 2017)

    Your Bibliography: Transformation Marketing. 2017. Learn The Difference Between Pay Per Click and Display Ads - Transformation Marketing. [online] Available at: <https://transformationmarketing.com/learn-the-difference-between-pay-per-click-and-display-ads/> [Accessed 23 June 2018].

  • Website

    Sponsored Links in Google: How to Get Your Ad in Google's Paid Links

    2018

    In-text: (Sponsored Links in Google: How to Get Your Ad in Google's Paid Links, 2018)

    Your Bibliography: Wordstream.com. 2018. Sponsored Links in Google: How to Get Your Ad in Google's Paid Links. [online] Available at: <https://www.wordstream.com/sponsored-links-google> [Accessed 23 June 2018].

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