These are the sources and citations used to research References. This bibliography was generated on Cite This For Me on

  • Website

    Scotland Census

    2014

    In-text: (Scotland Census, 2014)

    Your Bibliography: 2014. Scotland Census. [online] Available at: <http://www.scotlandscensus.gov.uk/ods-web/area.html> [Accessed 16 November 2014].

  • Website

    Offcom

    2015

    In-text: (Offcom, 2015)

    Your Bibliography: 2015. Offcom. [online] Available at: <http://stakeholders.ofcom.org.uk/market-data-research/other/research-publications/adults/adults-media-lit-14> [Accessed 23 February 2015].

  • Journal

    Aaker, J. L.

    Dimensions of Brand Personality

    1997 - Journal of Marketing Research

    In-text: (Aaker, 1997)

    Your Bibliography: Aaker, J., 1997. Dimensions of Brand Personality. Journal of Marketing Research, 34(3), p.347.

  • Journal

    Bettman, J. R. and Sujan, M.

    Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers

    1987 - Journal of Consumer Research

    In-text: (Bettman and Sujan, 1987)

    Your Bibliography: Bettman, J. and Sujan, M., 1987. Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers. Journal of Consumer Research, 14(2), p.141.

  • Journal

    Brodie, R. J., Coviello, N. E., Brookes, R. W. and Little, V.

    Towards a paradigm shift in marketing? An examination of current marketing practices

    1997 - Journal of Marketing Management

    In-text: (Brodie, Coviello, Brookes and Little, 1997)

    Your Bibliography: Brodie, R., Coviello, N., Brookes, R. and Little, V., 1997. Towards a paradigm shift in marketing? An examination of current marketing practices. Journal of Marketing Management, 13(5), pp.383-406.

  • Journal

    Crosier, K., Hernandez, T., Mohabir-Collins, S. and Erdogan, B. Z.

    The Risk of Collateral Damage in Advertising Campaigns

    1999 - Journal of Marketing Management

    In-text: (Crosier, Hernandez, Mohabir-Collins and Erdogan, 1999)

    Your Bibliography: Crosier, K., Hernandez, T., Mohabir-Collins, S. and Erdogan, B., 1999. The Risk of Collateral Damage in Advertising Campaigns. Journal of Marketing Management, 15(8), pp.837-855.

  • Book

    Duncan, T.

    IMC

    2002 - McGraw-Hill - Boston

    In-text: (Duncan, 2002)

    Your Bibliography: Duncan, T., 2002. IMC. Boston: McGraw-Hill.

  • Journal

    Fonseca, J. R.

    "Why does segmentation matter? Identifying market segments through a mixed methodology."

    2011 - European Retail Research

    In-text: (Fonseca, 2011)

    Your Bibliography: Fonseca, J., 2011. "Why does segmentation matter? Identifying market segments through a mixed methodology.." European Retail Research, pp.1-26.

  • Website

    The Scottish Government - Home Page

    2015

    In-text: (The Scottish Government - Home Page, 2015)

    Your Bibliography: Gov.scot. 2015. The Scottish Government - Home Page. [online] Available at: <http://gov.scot> [Accessed 8 January 2015].

  • Journal

    King, S.

    Brand Building in the 1990's

    1991 - Journal of Consumer Marketing

    In-text: (King, 1991)

    Your Bibliography: King, S., 1991. Brand Building in the 1990's. Journal of Consumer Marketing, 8(4), pp.pp. 43 - 52.

  • Journal

    Lane Keller, K.

    Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs

    2001 - Journal of Marketing Management

    In-text: (Lane Keller, 2001)

    Your Bibliography: Lane Keller, K., 2001. Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs. Journal of Marketing Management, 17(7-8), pp.819-847.

  • Website

    Office for National Statistics (ONS) - ONS

    2015

    In-text: (Office for National Statistics (ONS) - ONS, 2015)

    Your Bibliography: Ons.gov.uk. 2015. Office for National Statistics (ONS) - ONS. [online] Available at: <http://ons.gov.uk> [Accessed 16 January 2015].

  • Journal

    Parker, B. T.

    A comparison of brand personality and brand user‐imagery congruence

    2009 - Journal of Consumer Marketing

    In-text: (Parker, 2009)

    Your Bibliography: Parker, B., 2009. A comparison of brand personality and brand user‐imagery congruence. Journal of Consumer Marketing, 26(3), pp.175-184.

  • Website

    Pew Research Center's Internet and American Life Project

    2015

    In-text: (Pew Research Center's Internet and American Life Project, 2015)

    Your Bibliography: Pewinternet.org. 2015. Pew Research Center's Internet and American Life Project. [online] Available at: <http://pewinternet.org> [Accessed 6 February 2015].

  • Book

    Rossiter, J. R. and Percy, L.

    Advertising communications & promotion management

    1997 - McGraw-Hill Companies - New York

    In-text: (Rossiter and Percy, 1997)

    Your Bibliography: Rossiter, J. and Percy, L., 1997. Advertising communications & promotion management. New York: McGraw-Hill Companies.

  • Website

    The Scottish Government - Home Page

    2015

    In-text: (The Scottish Government - Home Page, 2015)

    Your Bibliography: Scotland.gov.uk. 2015. The Scottish Government - Home Page. [online] Available at: <http://scotland.gov.uk> [Accessed 19 November 2014].

  • Book

    Shimp, T. A.

    Integrated marketing communications in advertising and promotion

    2010 - South-Western/Cengage Learning - United States

    In-text: (Shimp, 2010)

    Your Bibliography: Shimp, T., 2010. Integrated marketing communications in advertising and promotion. United States: South-Western/Cengage Learning.

  • Journal

    Singh, S.

    Impact of color on marketing

    2006 - Management Decision

    In-text: (Singh, 2006)

    Your Bibliography: Singh, S., 2006. Impact of color on marketing. Management Decision, 44(6), pp.783 - 789.

  • Journal

    Veloutsou, C.

    Identifying the Dimensions of the Product-Brand and Consumer Relationship

    2007 - Journal of Marketing Management

    In-text: (Veloutsou, 2007)

    Your Bibliography: Veloutsou, C., 2007. Identifying the Dimensions of the Product-Brand and Consumer Relationship. Journal of Marketing Management, 23(1-2), pp.7-26.

Click here to start building your own bibliography
Keep on Citing!
Cite This For Me:
The Easiest Tool to Create your Bibliographies Online
Join Us!

Save Time and Improve Your Marks with Cite This For Me

10,587 students joined last month!

  • ✔ Save your bibliographies for longer
  • ✔ Quick and accurate citation program
  • ✔ Save time when referencing
  • ✔ Make your student life easy and fun
  • ✔ Pay only once with our Forever plan
  • ✔ Use plagiarism checker
  • ✔ Create and edit multiple bibliographies
Join