References - Business/Marketing bibliographies - in Harvard style

In-text: (Scotland Census, 2014)

Your Bibliography: 2014. Scotland Census. [online] Available at: <http://www.scotlandscensus.gov.uk/ods-web/area.html> [Accessed 16 November 2014].

In-text: (Offcom, 2015)

Your Bibliography: 2015. Offcom. [online] Available at: <http://stakeholders.ofcom.org.uk/market-data-research/other/research-publications/adults/adults-media-lit-14> [Accessed 23 February 2015].

In-text: (Aaker, 1997)

Your Bibliography: Aaker, J., 1997. Dimensions of Brand Personality. Journal of Marketing Research, 34(3), p.347.

In-text: (Bettman and Sujan, 1987)

Your Bibliography: Bettman, J. and Sujan, M., 1987. Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers. Journal of Consumer Research, 14(2), p.141.

In-text: (Brodie, Coviello, Brookes and Little, 1997)

Your Bibliography: Brodie, R., Coviello, N., Brookes, R. and Little, V., 1997. Towards a paradigm shift in marketing? An examination of current marketing practices. Journal of Marketing Management, 13(5), pp.383-406.

In-text: (Crosier, Hernandez, Mohabir-Collins and Erdogan, 1999)

Your Bibliography: Crosier, K., Hernandez, T., Mohabir-Collins, S. and Erdogan, B., 1999. The Risk of Collateral Damage in Advertising Campaigns. Journal of Marketing Management, 15(8), pp.837-855.

In-text: (Duncan, 2002)

Your Bibliography: Duncan, T., 2002. IMC. Boston: McGraw-Hill.

In-text: (Fonseca, 2011)

Your Bibliography: Fonseca, J., 2011. "Why does segmentation matter? Identifying market segments through a mixed methodology.." European Retail Research, pp.1-26.

In-text: (The Scottish Government - Home Page, 2015)

Your Bibliography: Gov.scot. 2015. The Scottish Government - Home Page. [online] Available at: <http://gov.scot> [Accessed 8 January 2015].

In-text: (King, 1991)

Your Bibliography: King, S., 1991. Brand Building in the 1990's. Journal of Consumer Marketing, 8(4), pp.pp. 43 - 52.

In-text: (Lane Keller, 2001)

Your Bibliography: Lane Keller, K., 2001. Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs. Journal of Marketing Management, 17(7-8), pp.819-847.

In-text: (Office for National Statistics (ONS) - ONS, 2015)

Your Bibliography: Ons.gov.uk. 2015. Office for National Statistics (ONS) - ONS. [online] Available at: <http://ons.gov.uk> [Accessed 16 January 2015].

In-text: (Parker, 2009)

Your Bibliography: Parker, B., 2009. A comparison of brand personality and brand user‐imagery congruence. Journal of Consumer Marketing, 26(3), pp.175-184.

In-text: (Pew Research Center's Internet and American Life Project, 2015)

Your Bibliography: Pewinternet.org. 2015. Pew Research Center's Internet and American Life Project. [online] Available at: <http://pewinternet.org> [Accessed 6 February 2015].

In-text: (Rossiter and Percy, 1997)

Your Bibliography: Rossiter, J. and Percy, L., 1997. Advertising communications & promotion management. New York: McGraw-Hill Companies.

In-text: (The Scottish Government - Home Page, 2015)

Your Bibliography: Scotland.gov.uk. 2015. The Scottish Government - Home Page. [online] Available at: <http://scotland.gov.uk> [Accessed 19 November 2014].

In-text: (Shimp, 2010)

Your Bibliography: Shimp, T., 2010. Integrated marketing communications in advertising and promotion. United States: South-Western/Cengage Learning.

In-text: (Singh, 2006)

Your Bibliography: Singh, S., 2006. Impact of color on marketing. Management Decision, 44(6), pp.783 - 789.

In-text: (Veloutsou, 2007)

Your Bibliography: Veloutsou, C., 2007. Identifying the Dimensions of the Product-Brand and Consumer Relationship. Journal of Marketing Management, 23(1-2), pp.7-26.