These are the sources and citations used to research Questionnaire. This bibliography was generated on Cite This For Me on

  • Journal

    Boateng, H. and Okoe, A. F.

    Consumers’ attitude towards social media advertising and their behavioural response

    2015 - Journal of Research in Interactive Marketing

    In-text: (Boateng and Okoe, 2015)

    Your Bibliography: Boateng, H. and Okoe, A., 2015. Consumers’ attitude towards social media advertising and their behavioural response. Journal of Research in Interactive Marketing, 9(4), pp.299-312.

  • Journal

    Jiménez, F. R. and Mendoza, N. A.

    Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products

    2013 - Journal of Interactive Marketing

    In-text: (Jiménez and Mendoza, 2013)

    Your Bibliography: Jiménez, F. and Mendoza, N., 2013. Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products. Journal of Interactive Marketing, 27(3), pp.226-235.

  • Journal

    Saboo, A. R., Kumar, V. and Ramani, G.

    Evaluating the impact of social media activities on human brand sales

    2016 - International Journal of Research in Marketing

    In-text: (Saboo, Kumar and Ramani, 2016)

    Your Bibliography: Saboo, A., Kumar, V. and Ramani, G., 2016. Evaluating the impact of social media activities on human brand sales. International Journal of Research in Marketing, 33(3), pp.524-541.

  • Journal

    Zhang, K. Z., Zhao, S. J., Cheung, C. M. and Lee, M. K.

    Examining the influence of online reviews on consumers' decision-making: A heuristic–systematic model

    2014 - Decision Support Systems

    In-text: (Zhang, Zhao, Cheung and Lee, 2014)

    Your Bibliography: Zhang, K., Zhao, S., Cheung, C. and Lee, M., 2014. Examining the influence of online reviews on consumers' decision-making: A heuristic–systematic model. Decision Support Systems, 67, pp.78-89.

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