These are the sources and citations used to research Marketing Strategy & Management. This bibliography was generated on Cite This For Me on
In-text: (Cuellar-Healey and Gomez, 2013)
Your Bibliography: Cuellar-Healey, S. and Gomez, M., 2013. Marketing Module 4: Competitor Analysis. 1st ed. [ebook] pp.5, 6. Available at: <http://dyson.cornell.edu/outreach/extensionpdf/2013/Cornell-Dyson-eb1305.pdf> [Accessed 14 January 2015].
In-text: (Lancaster and Massingham, 2010)
Your Bibliography: Lancaster, G. and Massingham, L., 2010. Essentials of marketing management. New York: Routledge, pp.395 - 428.
Strategy is the creation of a unique and valuable position, involving a different set of activities. If there were only one ideal position, there would be no need for strategy.
In-text: (Porter, 1996)
Your Bibliography: Porter, M., 1996. What Is Strategy?. [online] Harvard Business Review. Available at: <https://hbr.org/1996/11/what-is-strategy> [Accessed 6 December 2014].
In-text: (Porter, 2001)
Your Bibliography: Porter, M., 2001. Strategy and the Internet. [online] Harvard Business Review. Available at: <https://hbr.org/2001/03/strategy-and-the-internet/ar/1> [Accessed 6 December 2014].
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