These are the sources and citations used to research MMIAMW Module 5 - Culture and Marketing. This bibliography was generated on Cite This For Me on

  • Journal

    Balabanis, G. and Diamantopoulos, A.

    Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

    2011 - Journal of International Marketing

    In-text: (Balabanis and Diamantopoulos, 2011)

    Your Bibliography: Balabanis, G. and Diamantopoulos, A., 2011. Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image. Journal of International Marketing, [online] 19(2), pp.95-116. Available at: <https://www-jstor-org.liverpool.idm.oclc.org/stable/pdf/41304396.pdf> [Accessed 3 July 2018].

  • Journal

    Darley, W. K. and Blankson, C.

    African culture and business markets: implications for marketing practices

    2008 - Journal of Business & Industrial Marketing

    In-text: (Darley and Blankson, 2008)

    Your Bibliography: Darley, W. and Blankson, C., 2008. African culture and business markets: implications for marketing practices. Journal of Business & Industrial Marketing, [online] 23(6), pp.374-383. Available at: <https://www-emeraldinsight-com.liverpool.idm.oclc.org/doi/full/10.1108/08858620810894427> [Accessed 4 July 2018].

  • Journal

    Darley, W. K., Luethge, D. J. and Blankson, C.

    Culture and International Marketing: A Sub-Saharan African Context

    2013 - Journal of Global Marketing

    In-text: (Darley, Luethge and Blankson, 2013)

    Your Bibliography: Darley, W., Luethge, D. and Blankson, C., 2013. Culture and International Marketing: A Sub-Saharan African Context. Journal of Global Marketing, [online] 26(4), pp.188-202. Available at: <https://www-tandfonline-com.liverpool.idm.oclc.org/doi/abs/10.1080/08911762.2013.814819> [Accessed 4 July 2018].

  • Journal

    Diamantopoulos, A., Schlegelmilch, B. and Palihawadana, D.

    The relationship between country‐of‐origin image and brand image as drivers of purchase intentions

    2011 - International Marketing Review

    In-text: (Diamantopoulos, Schlegelmilch and Palihawadana, 2011)

    Your Bibliography: Diamantopoulos, A., Schlegelmilch, B. and Palihawadana, D., 2011. The relationship between country‐of‐origin image and brand image as drivers of purchase intentions. International Marketing Review, [online] 28(5), pp.508-524. Available at: <https://www-emeraldinsight-com.liverpool.idm.oclc.org/doi/full/10.1108/02651331111167624> [Accessed 3 July 2018].

  • Podcast

    Galloway, S.

    What To Do

    2017 - The Four

    In-text: (Galloway, 2017)

    Your Bibliography: Galloway, S., 2017. What To Do. [podcast] The Four. Available at: <https://www.youtube.com/watch?v=GWBjUsmO-Lw&t=694s> [Accessed 2 July 2018].

  • Book

    Hofstede, G. H.

    Culture's consequences

    1980 - Sage - Beverly Hills, Calif.

    In-text: (Hofstede, 1980)

    Your Bibliography: Hofstede, G., 1980. Culture's consequences. Beverly Hills, Calif.: Sage.

  • Book

    Hofstede, G. H.

    Cultures and organizations

    1991 - McGraw-Hill - New York, Ny

    In-text: (Hofstede, 1991)

    Your Bibliography: Hofstede, G., 1991. Cultures and organizations. New York, Ny: McGraw-Hill.

  • Journal

    House, R. J., Quigley, N. R. and de Luque, M. S.

    Insights from Project GLOBE

    2010 - International Journal of Advertising

    In-text: (House, Quigley and de Luque, 2010)

    Your Bibliography: House, R., Quigley, N. and de Luque, M., 2010. Insights from Project GLOBE. International Journal of Advertising, [online] 29(1), pp.111-139. Available at: <https://www-tandfonline-com.liverpool.idm.oclc.org/doi/abs/10.2501/S0265048709201051> [Accessed 4 July 2018].

  • Journal

    Karahanna, E., Evaristo, J. R. and Srite, M.

    Levels of Culture and Individual Behavior

    2005 - Journal of Global Information Management

    In-text: (Karahanna, Evaristo and Srite, 2005)

    Your Bibliography: Karahanna, E., Evaristo, J. and Srite, M., 2005. Levels of Culture and Individual Behavior. Journal of Global Information Management, [online] 13(2), pp.1-20. Available at: <https://www.researchgate.net/publication/269557801_Levels_of_Culture_and_Individual_Behavior_An_Integrative_Perspective> [Accessed 30 June 2018].

  • Journal

    Lim, L. K. S., Acito, F. and Rusetski, A.

    Development of archetypes of international marketing strategy

    2006 - Journal of International Business Studies

    In-text: (Lim, Acito and Rusetski, 2006)

    Your Bibliography: Lim, L., Acito, F. and Rusetski, A., 2006. Development of archetypes of international marketing strategy. Journal of International Business Studies, [online] 37(4), pp.499-524. Available at: <https://link-springer-com.liverpool.idm.oclc.org/article/10.1057/palgrave.jibs.8400206> [Accessed 2 July 2018].

  • Book

    Mark, M. and Pearson, C.

    Building Extraordinary Brands Through the Power of Archetypes

    2001 - McGraw Hill - New York

    In-text: (Mark and Pearson, 2001)

    Your Bibliography: Mark, M. and Pearson, C., 2001. Building Extraordinary Brands Through the Power of Archetypes. New York: McGraw Hill.

  • Journal

    Petersen, J. A., Kushwaha, T. and Kumar, V.

    Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture

    2015 - Journal of Marketing

    In-text: (Petersen, Kushwaha and Kumar, 2015)

    Your Bibliography: Petersen, J., Kushwaha, T. and Kumar, V., 2015. Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture. Journal of Marketing, [online] 79(1), pp.44-63. Available at: <http://journals.ama.org.liverpool.idm.oclc.org/doi/full/10.1509/jm.13.0479> [Accessed 30 June 2018].

  • Website

    Rastello, S.

    American Apparel Puts Made-in-the-USA Advocates to the Test

    2017

    In-text: (Rastello, 2017)

    Your Bibliography: Rastello, S., 2017. American Apparel Puts Made-in-the-USA Advocates to the Test. [online] Bloomberg.com. Available at: <https://www.bloomberg.com/news/articles/2017-05-04/american-apparel-will-put-made-in-the-usa-advocates-to-the-test> [Accessed 3 July 2018].

  • Journal

    Samaha, S. A., Beck, J. T. and Palmatier, R. W.

    The Role of Culture in International Relationship Marketing

    2014 - Journal of Marketing

    In-text: (Samaha, Beck and Palmatier, 2014)

    Your Bibliography: Samaha, S., Beck, J. and Palmatier, R., 2014. The Role of Culture in International Relationship Marketing. Journal of Marketing, [online] 78(5), pp.78-98. Available at: <http://journals.ama.org.liverpool.idm.oclc.org/doi/full/10.1509/jm.13.0185> [Accessed 30 June 2018].

  • Journal

    Samuel Craig, C. and Douglas, S. P.

    Beyond national culture: implications of cultural dynamics for consumer research

    2006 - International Marketing Review

    In-text: (Samuel Craig and Douglas, 2006)

    Your Bibliography: Samuel Craig, C. and Douglas, S., 2006. Beyond national culture: implications of cultural dynamics for consumer research. International Marketing Review, [online] 23(3), pp.322-342. Available at: <https://www-emeraldinsight-com.liverpool.idm.oclc.org/doi/full/10.1108/02651330610670479> [Accessed 30 June 2018].

  • Book

    Sojka, J. Z. and Tansuhaj, P. S.

    Cross-cultural consumer research: a twenty-year review

    1995

    In-text: (Sojka and Tansuhaj, 1995)

    Your Bibliography: Sojka, J. and Tansuhaj, P., 1995. Cross-cultural consumer research: a twenty-year review. pp.461-474.

  • Journal

    Talay, M. B., Townsend, J. D. and Yeniyurt, S.

    Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture

    2015 - Journal of International Marketing

    In-text: (Talay, Townsend and Yeniyurt, 2015)

    Your Bibliography: Talay, M., Townsend, J. and Yeniyurt, S., 2015. Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture. Journal of International Marketing, [online] 23(2), pp.55-72. Available at: <http://EBSCOhost> [Accessed 30 June 2018].

  • Chapter of an ed. book

    Vigneron, F. and Johnson, L.

    Consumers’ Need for Luxury: Scale Development and Cross-National Validation Between Australia and Usa

    2015

    In-text: (Vigneron and Johnson, 2015)

    Your Bibliography: Vigneron, F. and Johnson, L., 2015. Consumers’ Need for Luxury: Scale Development and Cross-National Validation Between Australia and Usa. In: F. Vigneron and L. Johnson, ed., Creating and Delivering Value in Marketing. [online] pp.1-21. Available at: <https://www.researchgate.net/publication/278649823_Consumers%27_Need_for_Luxury_Scale_Development_and_Cross-National_Validation_Between_Australia_and_Usa> [Accessed 30 June 2018].

  • Journal

    Xara-Brasil, D., Miadaira Hamza, K. and Marquina, P.

    The meaning of a brand? An archetypal approach

    2018 - Revista de Gestão

    In-text: (Xara-Brasil, Miadaira Hamza and Marquina, 2018)

    Your Bibliography: Xara-Brasil, D., Miadaira Hamza, K. and Marquina, P., 2018. The meaning of a brand? An archetypal approach. Revista de Gestão, [online] 25(2), pp.142-159. Available at: <https://www-emeraldinsight-com.liverpool.idm.oclc.org/doi/full/10.1108/REGE-02-2018-0029> [Accessed 2 July 2018].

Click here to start building your own bibliography
Keep on Citing!
Cite This For Me:
The Easiest Tool to Create your Bibliographies Online
Join Us!

Save Time and Improve Your Marks with Cite This For Me

10,587 students joined last month!

  • ✔ Save your bibliographies for longer
  • ✔ Quick and accurate citation program
  • ✔ Save time when referencing
  • ✔ Make your student life easy and fun
  • ✔ Pay only once with our Forever plan
  • ✔ Use plagiarism checker
  • ✔ Create and edit multiple bibliographies
Join