These are the sources and citations used to research MIAMW Module 4 - International Marketing. This bibliography was generated on Cite This For Me on

  • Journal

    Adams, R.

    Fragmentation And Segmentation: Marketing Global Benefits

    2011 - International Business & Economics Research Journal (IBER)

    In-text: (Adams, 2011)

    Your Bibliography: Adams, R., 2011. Fragmentation And Segmentation: Marketing Global Benefits. International Business & Economics Research Journal (IBER), [online] 10(9), p.59. Available at: <https://www.researchgate.net/publication/228838041_Fragmentation_And_Segmentation_Marketing_Global_Benefits> [Accessed 27 June 2018].

  • Journal

    Alden, D. L., Steenkamp, J. E. M. and Batra, R.

    Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

    1999 - Journal of Marketing

    In-text: (Alden, Steenkamp and Batra, 1999)

    Your Bibliography: Alden, D., Steenkamp, J. and Batra, R., 1999. Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture. Journal of Marketing, [online] 63(1), pp.75-87. Available at: <https://www-jstor-org.liverpool.idm.oclc.org/stable/pdf/1252002.pdf?refreqid=excelsior%3Aff4b6db4ddc7f17f7e241c6b8c1f0792> [Accessed 27 June 2018].

  • Journal

    Banterle, A., Cavaliere, A., Carraresi, L. and Stranieri, S.

    Food SMEs Face Increasing Competition in the EU Market: Marketing Management Capability Is a Tool for Becoming a Price Maker

    2013 - Agribusiness

    In-text: (Banterle, Cavaliere, Carraresi and Stranieri, 2013)

    Your Bibliography: Banterle, A., Cavaliere, A., Carraresi, L. and Stranieri, S., 2013. Food SMEs Face Increasing Competition in the EU Market: Marketing Management Capability Is a Tool for Becoming a Price Maker. Agribusiness, [online] 30(2), pp.113-131. Available at: <https://onlinelibrary-wiley-com.liverpool.idm.oclc.org/doi/full/10.1002/agr.21354> [Accessed 23 June 2018].

  • Journal

    Cleveland, M. and Laroche, M.

    Acculturaton to the global consumer culture: Scale development and research paradigm

    2007 - Journal of Business Research

    In-text: (Cleveland and Laroche, 2007)

    Your Bibliography: Cleveland, M. and Laroche, M., 2007. Acculturaton to the global consumer culture: Scale development and research paradigm. Journal of Business Research, [online] 60(3), pp.249-259. Available at: <https://www-sciencedirect-com.liverpool.idm.oclc.org/science/article/pii/S0148296306001949> [Accessed 25 June 2018].

  • Journal

    Cleveland, M., Laroche, M., Pons, F. and Kastoun, R.

    Acculturation and consumption: Textures of cultural adaptation

    2009 - International Journal of Intercultural Relations

    In-text: (Cleveland, Laroche, Pons and Kastoun, 2009)

    Your Bibliography: Cleveland, M., Laroche, M., Pons, F. and Kastoun, R., 2009. Acculturation and consumption: Textures of cultural adaptation. International Journal of Intercultural Relations, [online] 33(3), pp.196-212. Available at: <https://www-sciencedirect-com.liverpool.idm.oclc.org/science/article/pii/S0147176709000029> [Accessed 26 June 2009].

  • Journal

    Cleveland, M., Rojas-Méndez, J. I., Laroche, M. and Papadopoulos, N.

    Identity, culture, dispositions and behavior: A cross-national examination of globalization and culture change

    2016 - Journal of Business Research

    In-text: (Cleveland, Rojas-Méndez, Laroche and Papadopoulos, 2016)

    Your Bibliography: Cleveland, M., Rojas-Méndez, J., Laroche, M. and Papadopoulos, N., 2016. Identity, culture, dispositions and behavior: A cross-national examination of globalization and culture change. Journal of Business Research, [online] 69(3), pp.1090-1102. Available at: <https://www-sciencedirect-com.liverpool.idm.oclc.org/science/article/pii/S0148296315003744> [Accessed 25 June 2018].

  • Website

    Cormack, J.

    The challenges and opportunities of activating the FIFA 2018 World Cup | Snack Media

    2017

    In-text: (Cormack, 2017)

    Your Bibliography: Cormack, J., 2017. The challenges and opportunities of activating the FIFA 2018 World Cup | Snack Media. [online] Snack Media. Available at: <https://www.snack-media.com/2017/10/the-challenges-and-opportunities-of-activating-the-fifa-2018-world-cup/> [Accessed 25 June 2018].

  • Book

    Dolan, R. J. and Courville, J. T.

    Principles of Pricing

    2009 - Harvard Business School Publication

    In-text: (Dolan and Courville, 2009)

    Your Bibliography: Dolan, R. and Courville, J., 2009. Principles of Pricing. Harvard Business School Publication, pp.1-10.

  • Journal

    Leeming, D. E. and Danino, N.

    Breaking Barriers: A Case Study of Culture and Facebook Usage

    2012 - Journal of Modern Languages and International Studies

    In-text: (Leeming and Danino, 2012)

    Your Bibliography: Leeming, D. and Danino, N., 2012. Breaking Barriers: A Case Study of Culture and Facebook Usage. Journal of Modern Languages and International Studies, [online] 1(1), pp.52-64. Available at: <http://pops.uclan.ac.uk/index.php/icprom/article/view/40/22> [Accessed 26 June 2018].

  • Journal

    Ranganathan, M. and Lobo, B.

    Localizing the Global: Analysis of Nationalist Ideologies in MNC Advertisements in Indian TV

    2008 - Nationalism and Ethnic Politics

    In-text: (Ranganathan and Lobo, 2008)

    Your Bibliography: Ranganathan, M. and Lobo, B., 2008. Localizing the Global: Analysis of Nationalist Ideologies in MNC Advertisements in Indian TV. Nationalism and Ethnic Politics, [online] 14(1), pp.117-142. Available at: <https://www-tandfonline-com.liverpool.idm.oclc.org/doi/abs/10.1080/13537110701872709> [Accessed 26 June 2018].

  • Journal

    Tan, Q. and Sousa, C. M. P.

    International Marketing Standardization

    2013 - Management International Review

    In-text: (Tan and Sousa, 2013)

    Your Bibliography: Tan, Q. and Sousa, C., 2013. International Marketing Standardization. Management International Review, [online] 53(5), pp.711-739. Available at: <https://link-springer-com.liverpool.idm.oclc.org/article/10.1007/s11575-013-0172-5> [Accessed 23 June 2018].

  • Journal

    Theodosiou, M. and Leonidou, L. C.

    Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research

    2003 - International Business Review

    In-text: (Theodosiou and Leonidou, 2003)

    Your Bibliography: Theodosiou, M. and Leonidou, L., 2003. Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research. International Business Review, [online] 12(2), pp.141-171. Available at: <https://www.parsproje.com/tarjome/modiriyat/397.pdf> [Accessed 23 June 2018].

  • Journal

    Vrontis, D., Thrassou, A. and Lamprianou, I.

    International marketing adaptation versus standardisation of multinational companies

    2009 - International Marketing Review

    In-text: (Vrontis, Thrassou and Lamprianou, 2009)

    Your Bibliography: Vrontis, D., Thrassou, A. and Lamprianou, I., 2009. International marketing adaptation versus standardisation of multinational companies. International Marketing Review, [online] 26(4/5), pp.477-500. Available at: <https://www-emeraldinsight-com.liverpool.idm.oclc.org/doi/full/10.1108/02651330910971995> [Accessed 23 June 2018].

  • Journal

    Walters, P. and Toyne, B.

    Product modification and standardization in international markets: strategic options and facilitating policies.

    1989 - Columbia Journal of World Business

    In-text: (Walters and Toyne, 1989)

    Your Bibliography: Walters, P. and Toyne, B., 1989. Product modification and standardization in international markets: strategic options and facilitating policies. Columbia Journal of World Business, [online] 24(4), pp.37-44. Available at: <http://EBSCOhost> [Accessed 23 June 2018].

  • Journal

    Woodward, K. and Goldblatt, D.

    Introduction

    2011 - Soccer & Society

    In-text: (Woodward and Goldblatt, 2011)

    Your Bibliography: Woodward, K. and Goldblatt, D., 2011. Introduction. Soccer & Society, [online] 12(1), pp.1-8. Available at: <https://www-tandfonline-com.liverpool.idm.oclc.org/doi/full/10.1080/14660970.2011.530450> [Accessed 25 June 2018].

Click here to start building your own bibliography
Keep on Citing!
Cite This For Me:
The Easiest Tool to Create your Bibliographies Online
Join Us!

Save Time and Improve Your Marks with Cite This For Me

10,587 students joined last month!

  • ✔ Save your bibliographies for longer
  • ✔ Quick and accurate citation program
  • ✔ Save time when referencing
  • ✔ Make your student life easy and fun
  • ✔ Pay only once with our Forever plan
  • ✔ Use plagiarism checker
  • ✔ Create and edit multiple bibliographies
Join