These are the sources and citations used to research Dissertation. This bibliography was generated on Cite This For Me on

  • Journal

    Anderson, E. W.

    Customer Satisfaction and Word of Mouth

    1998 - Journal of Service Research

    In-text: (Anderson, 1998)

    Your Bibliography: Anderson, E., 1998. Customer Satisfaction and Word of Mouth. Journal of Service Research, 1(1), pp.5-17.

  • Journal

    Bergeron, J., Ricard, L. and Perrien, J.

    Les déterminants de la fidélité des clients commerciaux dans l'industrie bancaire canadienne

    2003 - Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration

    In-text: (Bergeron, Ricard and Perrien, 2003)

    Your Bibliography: Bergeron, J., Ricard, L. and Perrien, J., 2003. Les déterminants de la fidélité des clients commerciaux dans l'industrie bancaire canadienne. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, 20(2), pp.107-120.

  • Journal

    Bone, P. F.

    Determinants of Word-Of-Mouth Communications During Product Consumption

    1992 - Advances In Consumer Research

    In-text: (Bone, 1992)

    Your Bibliography: Bone, P., 1992. Determinants of Word-Of-Mouth Communications During Product Consumption. Advances In Consumer Research, 19, pp.579-583.

  • Journal

    Bone, P. F.

    Word-of-mouth effects on short-term and long-term product judgments

    1995 - Journal of Business Research

    In-text: (Bone, 1995)

    Your Bibliography: Bone, P., 1995. Word-of-mouth effects on short-term and long-term product judgments. Journal of Business Research, 32(3), pp.213-223.

  • Journal

    Crocker, K. E.

    The Influence of the Amount and Type of Information on Individuals' Perception of Legal Services

    1986 - Journal of the Academy of Marketing Science

    In-text: (Crocker, 1986)

    Your Bibliography: Crocker, K., 1986. The Influence of the Amount and Type of Information on Individuals' Perception of Legal Services. Journal of the Academy of Marketing Science, 14(4), pp.18-27.

  • Journal

    Day, G. S.

    Attitude Change, Media and Word of Mouth

    1971 - Journal of Advertising Research

    In-text: (Day, 1971)

    Your Bibliography: Day, G., 1971. Attitude Change, Media and Word of Mouth. Journal of Advertising Research, 11(6), pp.31-40.

  • Journal

    Goyette, I., Ricard, L., Bergeron, J. and Marticotte, F.

    e-WOM Scale: word-of-mouth measurement scale for e-services context

    2010 - Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration

    In-text: (Goyette, Ricard, Bergeron and Marticotte, 2010)

    Your Bibliography: Goyette, I., Ricard, L., Bergeron, J. and Marticotte, F., 2010. e-WOM Scale: word-of-mouth measurement scale for e-services context. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, 27(1), pp.5-23.

  • Journal

    Haywood, K. M.

    Managing Word of Mouth Communications

    1989 - Journal of Services Marketing

    In-text: (Haywood, 1989)

    Your Bibliography: Haywood, K., 1989. Managing Word of Mouth Communications. Journal of Services Marketing, 3(2), pp.55-67.

  • Journal

    Herr, P. M., Kardes, F. R. and Kim, J.

    Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

    1991 - Journal of Consumer Research

    In-text: (Herr, Kardes and Kim, 1991)

    Your Bibliography: Herr, P., Kardes, F. and Kim, J., 1991. Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective. Journal of Consumer Research, 17(4), p.454.

  • Newspaper

    Morin, S. P.

    Influentials' advising their friends sell lots of high-tech gadgetry

    1983 - The Wall Street Journal Western Edition

    In-text: (Morin, 1983)

    Your Bibliography: Morin, S., 1983. Influentials' advising their friends sell lots of high-tech gadgetry. The Wall Street Journal Western Edition, p.23.

  • Journal

    Silverman, G.

    The Power of Word of Mouth

    2001 - Direct Marketing

    In-text: (Silverman, 2001)

    Your Bibliography: Silverman, G., 2001. The Power of Word of Mouth. Direct Marketing, 64(5), p.47.

  • Journal

    Tax, S., Chandrashekaran, M. and Christiansen, T.

    Word-of- Mouth in Consumer Decision- Making, an Agenda for Research

    1993 - Journal of Customer Satisfaction, Dissatisfaction & Complaining Behaviour

    In-text: (Tax, Chandrashekaran and Christiansen, 1993)

    Your Bibliography: Tax, S., Chandrashekaran, M. and Christiansen, T., 1993. Word-of- Mouth in Consumer Decision- Making, an Agenda for Research. Journal of Customer Satisfaction, Dissatisfaction & Complaining Behaviour, 6, pp.75-80.

  • Journal

    Westbrook, R. A.

    Product/Consumption-Based Affective Responses and Postpurchase Processes

    1987 - Journal of Marketing Research

    In-text: (Westbrook, 1987)

    Your Bibliography: Westbrook, R., 1987. Product/Consumption-Based Affective Responses and Postpurchase Processes. Journal of Marketing Research, 24(3), p.258.

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