These are the sources and citations used to research Developing Marketing communications. This bibliography was generated on Cite This For Me on

  • Journal

    Coca-Cola – Coke Zone 2009

    2010

    In-text: (Coca-Cola – Coke Zone 2009, 2010)

    Your Bibliography: 2010. Coca-Cola – Coke Zone 2009. [online] Available at: <http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=cd2378d1-e510-4e3e-80bf-c8bdafd4ca1e&q=coke+zone&CID=A94230&PUB=PMC> [Accessed 14 March 2015].

  • Journal

    Baker, L. E.

    Public Sites Versus Public Sights: The Progressive Response to Outdoor Advertising and the Commercialization of Public Space

    2007 - American Quarterly

    In-text: (Baker, 2007)

    Your Bibliography: Baker, L., 2007. Public Sites Versus Public Sights: The Progressive Response to Outdoor Advertising and the Commercialization of Public Space. American Quarterly, 59(4), pp.1187-1213.

  • Journal

    Baron, S. D., Brouwer, C. and Garbayo, A.

    A Model for Delivering Branding Value through High-Impact Digital Advertising

    2015 - Journal of Advanced Research

    In-text: (Baron, Brouwer and Garbayo, 2015)

    Your Bibliography: Baron, S., Brouwer, C. and Garbayo, A., 2015. A Model for Delivering Branding Value through High-Impact Digital Advertising. Journal of Advanced Research, 54(3), p.286.

  • Book

    Blythe, J.

    Essentials of marketing communications

    2006 - FT/Prentice Hall - New York

    In-text: (Blythe, 2006)

    Your Bibliography: Blythe, J., 2006. Essentials of marketing communications. New York: FT/Prentice Hall.

  • Journal

    Deighton, J.

    The Future of Interactive Marketing

    1996 - Harward Business Review

    In-text: (Deighton, 1996)

    Your Bibliography: Deighton, J., 1996. The Future of Interactive Marketing. Harward Business Review, [online] Available at: <https://hbr.org/1996/11/the-future-of-interactive-marketing> [Accessed 20 March 2015].

  • Journal

    Ellin, A.

    How Their World Makes Sense to Them.

    2014 - Psychology Today

    In-text: (Ellin, 2014)

    Your Bibliography: Ellin, A., 2014. How Their World Makes Sense to Them. Psychology Today, [online] 47(2), p.63. Available at: <http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=94580765&site=ehost-live> [Accessed 25 January 2015].

  • Book

    Fill, C.

    Marketing Communications: Brands, Experiences and Participation

    2013 - Pearson - Harlow

    In-text: (Fill, 2013)

    Your Bibliography: Fill, C., 2013. Marketing Communications: Brands, Experiences and Participation. 6th ed. Harlow: Pearson.

  • Report

    Ford, R.

    Carbonated Soft Drinks - UK - June 2014

    2014 - Mintel

    In-text: (Ford, 2014)

    Your Bibliography: Ford, R., 2014. Carbonated Soft Drinks - UK - June 2014. Carbonated Soft Drinks. [online] Mintel. Available at: <http://academic.mintel.com/display/679629/> [Accessed 25 January 2015].

  • Journal

    Hoek, J. and Gendall, P.

    Advertising and Obesity: A Behavioral Perspective

    2006 - Journal of Health Communication

    In-text: (Hoek and Gendall, 2006)

    Your Bibliography: Hoek, J. and Gendall, P., 2006. Advertising and Obesity: A Behavioral Perspective. Journal of Health Communication, 11(4), pp.409-423.

  • Journal

    Iveson, K.

    Branded cities: outdoor advertising, urban governance, and the outdoor media landscape

    2011 - Antipode

    In-text: (Iveson, 2011)

    Your Bibliography: Iveson, K., 2011. Branded cities: outdoor advertising, urban governance, and the outdoor media landscape. Antipode, [online] 44(1), pp.151-174. Available at: <http://onlinelibrary.wiley.com/doi/10.1111/j.1467-8330.2011.00849.x/full> [Accessed 5 March 2015].

  • Newspaper

    O'brien, L.

    Britain now has 7 social classes - and working class is a dwindling breed

    2013 - The Independent

    In-text: (O'brien, 2013)

    Your Bibliography: O'brien, L., 2013. Britain now has 7 social classes - and working class is a dwindling breed. The Independent, [online] Available at: <http://www.independent.co.uk/news/uk/home-news/britain-now-has-7-social-classes--and-working-class-is-a-dwindling-breed-8557894.html> [Accessed 26 February 2015].

  • Book

    Pople, A. and Turnbull, S.

    Advertising and public relations

    2012 - Pearson - Harlow

    In-text: (Pople and Turnbull, 2012)

    Your Bibliography: Pople, A. and Turnbull, S., 2012. Advertising and public relations. Harlow: Pearson.

  • Journal

    Price, N.

    Close-up: The unbelievable truth about content.

    2014 - Campaign (UK)

    In-text: (Price, 2014)

    Your Bibliography: Price, N., 2014. Close-up: The unbelievable truth about content. Campaign (UK), [online] p.1. Available at: <http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=99324006&site=eds-live>.

  • Journal

    Reid, M., Thompson, P., Mavondo, F. and Brunsø, K.

    Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions

    2014 - Journal of Marketing Management

    In-text: (Reid, Thompson, Mavondo and Brunsø, 2014)

    Your Bibliography: Reid, M., Thompson, P., Mavondo, F. and Brunsø, K., 2014. Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions. Journal of Marketing Management, 31(3-4), pp.247-268.

  • Journal

    Rosengren, S. and Dahlén, M.

    Exploring Advertising Equity: How a Brand's Past Advertising May Affect Consumer Willingness to Approach Its Future Ads

    2014 - Journal of Advertising

    In-text: (Rosengren and Dahlén, 2014)

    Your Bibliography: Rosengren, S. and Dahlén, M., 2014. Exploring Advertising Equity: How a Brand's Past Advertising May Affect Consumer Willingness to Approach Its Future Ads. Journal of Advertising, 44(1), pp.1-13.

  • Journal

    Smith, B. G.

    Beyond Promotion: Conceptualizing Public Relations in Integrated Marketing Communications.

    2010 - International Journal of Integrated Marketing Communications

    In-text: (Smith, 2010)

    Your Bibliography: Smith, B., 2010. Beyond Promotion: Conceptualizing Public Relations in Integrated Marketing Communications. International Journal of Integrated Marketing Communications, [online] 2(1), pp.47-57. Available at: <http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=59685778&site=ehost-live>.

  • Journal

    Sorensen, H.

    The In-Store "Audience".

    2009 - Journal of Advertising Research

    In-text: (Sorensen, 2009)

    Your Bibliography: Sorensen, H., 2009. The In-Store "Audience". Journal of Advertising Research, [online] 49(2), pp.176-179. Available at: <http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=41569469&site=eds-live>.

  • Journal

    Consumers in 2015: Millennials take centre-stage

    2015 - Toolkit 2015

    In-text: (Consumers in 2015: Millennials take centre-stage, 2015)

    Your Bibliography: Toolkit 2015, 2015. Consumers in 2015: Millennials take centre-stage. [online] Available at: <http://www.warc.com/Content/CardStackViewer.aspx?MasterContentRef=41480890-4a2b-4177-aa88-5ab81d0cfab8&q=millenials&CID=A103422&PUB=WARC-TRENDS#anchor3> [Accessed 15 January 2015].

  • Journal

    Van den Bergh, J., Alders, P., Boullart, A. and Van Bijnen, M.

    Getting close to youth: Understanding millenials' themes of life to create Gen-Y-proof brands

    2014 - ESOMAR: Qualitative

    In-text: (Van den Bergh, Alders, Boullart and Van Bijnen, 2014)

    Your Bibliography: Van den Bergh, J., Alders, P., Boullart, A. and Van Bijnen, M., 2014. Getting close to youth: Understanding millenials' themes of life to create Gen-Y-proof brands. ESOMAR: Qualitative, [online] (November 2014). Available at: <http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=5d8045af-96b1-475d-b1ed-7cc0e9ba9bca&q=Getting+close+to+youth%3a+Understanding+millenials+themes+of+life++to+create+Gen-Y-proof+brands&CID=A103280&PUB=ESOMAR> [Accessed 9 February 2015].

  • Journal

    Zezulka, P.

    Pepsi Max: Unbelievable

    2014

    In-text: (Zezulka, 2014)

    Your Bibliography: Zezulka, P., 2014. Pepsi Max: Unbelievable. [online] Available at: <http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=abeb5712-3a51-49e8-9932-6c667f1d2d45&q=pepsi+max&CID=A102900&PUB=WARC-PRIZE> [Accessed 12 December 2014].

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