These are the sources and citations used to research Customer Relationship Management. This bibliography was generated on Cite This For Me on
“By moving our campaigns in-house, and concentrating on highly targeted marketing and CRM activity, we’ve generated significant extra revenue for the company,” he said. “Not only that, but the time it takes us to respond to insight requests, both internal and external, has been cut significantly.”
In-text: (Debenhams Customer analytics are in style at Debenhams, 2014)
Your Bibliography: 2014. Debenhams Customer analytics are in style at Debenhams. 1st ed. [ebook] SPSS, p.1. Available at: <http://www.presidion.com/wp-content/uploads/2014/06/Debenhams.pdf> [Accessed 15 April 2015].
In-text: (Diemand, Berdine and Kumar, 2015)
Your Bibliography: Diemand, C., Berdine, C. and Kumar, N., 2015. Importance of Customer Relationship Management (CRM). [online] Managementstudyguide.com. Available at: <http://managementstudyguide.com/importance-of-crm.htm> [Accessed 8 April 2015].
In-text: (KRISHNAN et al., 2014)
Your Bibliography: KRISHNAN, V., GROZA, M., GROZA, M., PETERSON, R. and FREDERICKS, E., 2014. LINKING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PROCESSES TO SALES PERFORMANCE: THE ROLE OF CRM TECHNOLOGY EFFECTIVENESS. The Marketing Management Journal, 24(2), pp.162-164.
the aim of such processes is to build customer loyalty,raise retention rates and therefore increase profitability
In-text: (Malhotra, Birks and Wills, 2012)
Your Bibliography: Malhotra, N., Birks, D. and Wills, P., 2012. Marketing research. 4th ed. England: Pearson, p.163.
In-text: (MESSNER, 2005)
Your Bibliography: MESSNER, W., 2005. Customer relationship management technology, A commodity or distinguishing factor?. Business Information Review, [online] 22(4), pp.253-260. Available at: <http://bir.sagepub.com> [Accessed 1 April 2015].
In-text: (Schultz, 2015)
Your Bibliography: Schultz, P., 2015. Advantages and Disadvantages of CRM Software. [online] Marketingweekly.com. Available at: <http://www.marketingweekly.com/crm/advantages-and-disadvantages-of-crm-software/?mode=featured> [Accessed 10 April 2015].
In-text: (IBM - SPSS Predictive Analytics Enterprise, 2015)
Your Bibliography: Www-03.ibm.com. 2015. IBM - SPSS Predictive Analytics Enterprise. [online] Available at: <http://www-03.ibm.com/software/products/en/spss-predictive-analytics-enterprise> [Accessed 7 April 2015].
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