These are the sources and citations used to research museum branding. This bibliography was generated on Cite This For Me on

  • Journal

    Brown, B. P., Bellenger, D. N. and Johnston, W. J.

    The Implications of Business-to-Business and Consumer Market Differences for B2B Branding Strategy

    2007 - Journal of business market management

    In-text: (Brown, Bellenger and Johnston, 2007)

    Your Bibliography: Brown, B., Bellenger, D. and Johnston, W., 2007. The Implications of Business-to-Business and Consumer Market Differences for B2B Branding Strategy. Journal of business market management, 1(3), pp.209-230.

  • Journal

    Holt, D. B.

    Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding

    2002 - Journal of Consumer Research

    In-text: (Holt, 2002)

    Your Bibliography: Holt, D., 2002. Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding. Journal of Consumer Research, 29(1), pp.70-90.

  • Book

    Holt, D. B.

    How Brands Become Icons

    2014 - Harvard Business Review Press - Boston

    In-text: (Holt, 2014)

    Your Bibliography: Holt, D., 2014. How Brands Become Icons. Boston: Harvard Business Review Press.

  • Book

    Kotler, N. G., Kotler, P. and Kotler, W. I.

    Museum strategy and marketing

    2008 - Jossey-Bass Publishers - San Francisco (C.A.)

    In-text: (Kotler, Kotler and Kotler, 2008)

    Your Bibliography: Kotler, N., Kotler, P. and Kotler, W., 2008. Museum strategy and marketing. San Francisco (C.A.): Jossey-Bass Publishers.

  • Journal

    Rao, V. R., Agarwal, M. K. and Dahlhoff, D.

    How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?

    2004 - Journal of Marketing

    In-text: (Rao, Agarwal and Dahlhoff, 2004)

    Your Bibliography: Rao, V., Agarwal, M. and Dahlhoff, D., 2004. How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?. Journal of Marketing, 68(4), pp.126-141.

Click here to start building your own bibliography
Keep on Citing!
Cite This For Me:
The Easiest Tool to Create your Bibliographies Online
Join Us!

Save Time and Improve Your Marks with Cite This For Me

10,587 students joined last month!

  • ✔ Save your bibliographies for longer
  • ✔ Quick and accurate citation program
  • ✔ Save time when referencing
  • ✔ Make your student life easy and fun
  • ✔ Pay only once with our Forever plan
  • ✔ Use plagiarism checker
  • ✔ Create and edit multiple bibliographies
Join