museum branding - Art bibliographies - in Harvard style

In-text: (Brown, Bellenger and Johnston, 2007)

Your Bibliography: Brown, B., Bellenger, D. and Johnston, W., 2007. The Implications of Business-to-Business and Consumer Market Differences for B2B Branding Strategy. Journal of business market management, 1(3), pp.209-230.

In-text: (Holt, 2002)

Your Bibliography: Holt, D., 2002. Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding. Journal of Consumer Research, 29(1), pp.70-90.

In-text: (Holt, 2014)

Your Bibliography: Holt, D., 2014. How Brands Become Icons. Boston: Harvard Business Review Press.

In-text: (Kotler, Kotler and Kotler, 2008)

Your Bibliography: Kotler, N., Kotler, P. and Kotler, W., 2008. Museum strategy and marketing. San Francisco (C.A.): Jossey-Bass Publishers.

In-text: (Rao, Agarwal and Dahlhoff, 2004)

Your Bibliography: Rao, V., Agarwal, M. and Dahlhoff, D., 2004. How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?. Journal of Marketing, 68(4), pp.126-141.