These are the sources and citations used to research Brand Management. This bibliography was generated on Cite This For Me on

  • Book

    Bodden, V.

    The story of Coca-Cola

    2009 - Creative Education - Mankato, MN

    In-text: (Bodden, 2009)

    Your Bibliography: Bodden, V., 2009. The story of Coca-Cola. Mankato, MN: Creative Education.

  • Website

    Coca‑Cola Mission Statement & Company Values : Vision Statement

    In-text: (Coca‑Cola Mission Statement & Company Values : Vision Statement, n.d.)

    Your Bibliography: Coca-Cola GB. n.d. Coca‑Cola Mission Statement & Company Values : Vision Statement. [online] Available at: <http://www.coca-cola.co.uk/about-us/coca-cola-mission-vision-statement.html> [Accessed 13 December 2014].

  • Book

    Elliott, R. H. and Percy, L.

    Strategic brand management

    2011 - Oxford University Press - Oxford

    In-text: (Elliott and Percy, 2011)

    Your Bibliography: Elliott, R. and Percy, L., 2011. Strategic brand management. 2nd ed. Oxford: Oxford University Press.

  • Newspaper

    Fisher, L.

    Debranding: why Coca-Cola's decision to drop its name worked

    2013 - The Guardian

    In-text: (Fisher, 2013)

    Your Bibliography: Fisher, L., 2013. Debranding: why Coca-Cola's decision to drop its name worked. The Guardian, [online] Available at: <http://www.theguardian.com/media-network/media-network-blog/2013/aug/06/coke-debranding-name-dropping> [Accessed 20 December 2014].

  • Book

    Gottschalk, P.

    Corporate social responsibility, governance and corporate reputation

    2011 - World Scientific - New Jersey

    In-text: (Gottschalk, 2011)

    Your Bibliography: Gottschalk, P., 2011. Corporate social responsibility, governance and corporate reputation. New Jersey: World Scientific.

  • Book

    Helm, S., Liehr-Gobbers, K. and Storck, C.

    Reputation management

    2011 - Springer - Berlin

    In-text: (Helm, Liehr-Gobbers and Storck, 2011)

    Your Bibliography: Helm, S., Liehr-Gobbers, K. and Storck, C., 2011. Reputation management. Berlin: Springer.

  • Website

    Joseph, S.

    Coke Life showing early sales success

    2014

    In-text: (Joseph, 2014)

    Your Bibliography: Joseph, S., 2014. Coke Life showing early sales success. [online] Marketing Week. Available at: <http://www.marketingweek.com/2014/10/03/coke-life-showing-early-sales-success/> [Accessed 16 December 2014].

  • Book

    Kapferer, J.

    The new strategic brand management

    2012 - Kogan Page - London

    In-text: (Kapferer, 2012)

    Your Bibliography: Kapferer, J., 2012. The new strategic brand management. 5th ed. London: Kogan Page.

  • Book

    Laforet, S.

    Managing brands

    2010 - McGraw-Hill Higher Education - Maidenhead, Berks.

    In-text: (Laforet, 2010)

    Your Bibliography: Laforet, S., 2010. Managing brands. Maidenhead, Berks.: McGraw-Hill Higher Education.

  • Website

    Muller, J.

    Coca-Cola: Building Brand and Reputation

    2014

    In-text: (Muller, 2014)

    Your Bibliography: Muller, J., 2014. Coca-Cola: Building Brand and Reputation. [online] Gokms.com. Available at: <http://gokms.com/coca-cola-building-brand-and-reputation/> [Accessed 14 December 2014].

  • Website

    O'Reilly, L.

    Coke brings anti-obesity push to UK

    2013

    In-text: (O'Reilly, 2013)

    Your Bibliography: O'Reilly, L., 2013. Coke brings anti-obesity push to UK. [online] Marketing Week. Available at: <http://www.marketingweek.com/2013/03/06/coke-brings-anti-obesity-push-to-uk/> [Accessed 21 December 2014].

  • Website

    O'Reilly, L.

    Coke brings Coca-Cola Life to the UK

    2014

    In-text: (O'Reilly, 2014)

    Your Bibliography: O'Reilly, L., 2014. Coke brings Coca-Cola Life to the UK. [online] Marketing Week. Available at: <http://www.marketingweek.com/2014/06/11/coke-brings-coca-cola-life-to-the-uk/> [Accessed 17 December 2014].

  • Book

    Palmer, A.

    Introduction to marketing

    2012 - Oxford University Press - Oxford

    In-text: (Palmer, 2012)

    Your Bibliography: Palmer, A., 2012. Introduction to marketing. 3rd ed. Oxford: Oxford University Press.

  • Book

    Post, K.

    Brain tattoos

    2005 - AMACOM - New York

    In-text: (Post, 2005)

    Your Bibliography: Post, K., 2005. Brain tattoos. New York: AMACOM.

  • Book

    Taylor, D.

    Brand stretch

    2004 - Wiley - Chichester, England

    In-text: (Taylor, 2004)

    Your Bibliography: Taylor, D., 2004. Brand stretch. Chichester, England: Wiley.

  • Website

    Yglesias, M.

    How Coke Won the Cola Wars

    2015

    In-text: (Yglesias, 2015)

    Your Bibliography: Yglesias, M., 2015. How Coke Won the Cola Wars. [online] Slate Magazine. Available at: <http://www.slate.com/articles/business/rivalries/2013/08/pepsi_paradox_why_people_prefer_coke_even_though_pepsi_wins_in_taste_tests.html> [Accessed 21 December 2014].

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