These are the sources and citations used to research czxczx. This bibliography was generated on Cite This For Me on
In-text: (Adweek, 2014)
Your Bibliography: Adweek, 2014. 5 Social Media Campaigns: Brand Lessons from Around the World. [online] Adweek.com. Available at: <http://www.adweek.com/digital/lessons-5-social-media-campaigns/> [Accessed 16 May 2018].
In-text: (Campaign, 2013)
Your Bibliography: Campaign, 2013. Kern: The Gnome Experiment. [online] Campaignlive.co.uk. Available at: <https://www.campaignlive.co.uk/article/kern-gnome-experiment/1191121> [Accessed 16 May 2018].
In-text: (Grunig and Grunig, 2003)
Your Bibliography: Grunig, J. and Grunig, L., 2003. Implications of the IABC excellence study for PR education. Journal of Communication Management, 7(1), pp.34-42.
In-text: (Grunig and Grunig, 2008)
Your Bibliography: Grunig, J. and Grunig, L., 2008. Excellence Theory in Public Relations: Past, Present, and Future. In: A. Zerfaß, O. Amsterdamska, O., Sriramesh and K. Krishnamurthy, ed., Public Relations Research European and International Perspectives and Innovations. Wiesbaden: VS Verlag.
In-text: (Grunig, 1992)
Your Bibliography: Grunig, J., 1992. Excellence in public relations and communication management. Hillsdale, NJ: Lawrence Erlbaum.
In-text: (Grunig, 2014)
Your Bibliography: Grunig, J., 2014. Ethics problems and theories in public relations. Communiquer. Revue de communication sociale et publique, (11), pp.1-14.
In-text: (Huang and Yang, 2015)
Your Bibliography: Huang, J. and Yang, A., 2015. Implementing dialogic communication: A survey of IPR, PRSA, and IABC members. Public Relations Review, 41(3), pp.376-377.
In-text: (Kean, 1971)
Your Bibliography: Kean, G., 1971. The importance of international public relations. The International Executive, 13(4), pp.23-24.
In-text: (Laskin, 2012)
Your Bibliography: Laskin, A., 2012. Public relations scales: advancing the excellence theory. Journal of Communication Management, 16(4), pp.355-370.
In-text: (Paarlberg, 2010)
Your Bibliography: Paarlberg, B., 2010. The Public Relations Excellence Theory of Grunig, Grunig, and Dozier: A bibliography.. [online] The Measurement Standard. Available at: <http://www.themeasurementstandard.com/2010/12/the-public-relations-excellence-theory-of-grunig-grunig-and-dozier-a-bibliography/> [Accessed 17 May 2018].
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