These are the sources and citations used to research Arran - Digital Business CW 2. This bibliography was generated on Cite This For Me on

  • Book

    Baines, P., Fill, C. and Page, K.

    Essentials of marketing

    2013 - Oxford University Press - Oxford

    In-text: (Baines, Fill and Page, 2013)

    Your Bibliography: Baines, P., Fill, C. and Page, K., 2013. Essentials of marketing. Oxford: Oxford University Press.

  • Journal

    Bennett, R.

    Sports sponsorship, spectator recall and false consensus

    1999 - European Journal of Marketing

    In-text: (Bennett, 1999)

    Your Bibliography: Bennett, R., 1999. Sports sponsorship, spectator recall and false consensus. European Journal of Marketing, [online] 33(3/4), pp.291-313. Available at: <https://www.emeraldinsight.com/doi/full/10.1108/03090569910253071> [Accessed 15 May 2018].

  • Conference proceedings

    Burton, R. and Gawrysiak, J.

    Using eSports Efficiently to Enhance and Extend Brand Perceptions

    2017 - 2017 Sport Marketing Association Conference (SMA XV) - Hubert

    In-text: (Burton and Gawrysiak, 2017)

    Your Bibliography: Burton, R. and Gawrysiak, J., 2017. Using eSports Efficiently to Enhance and Extend Brand Perceptions. In: 2017 Sport Marketing Association Conference (SMA XV). [online] Available at: <https://static1.squarespace.com/static/54358491e4b0e09faedc4a1b/t/59d64d3551a5842e17641a57/1507216693800/BURTON_RICK_FORMATTED.pdf> [Accessed 16 May 2018].

  • Dissertation

    Chalmet, X.

    Sponsorship within eSports: Examining the Sponsorship Relationship Quality Constructs

    In-text: (Chalmet, n.d.)

    Your Bibliography: Chalmet, X., n.d. Sponsorship within eSports: Examining the Sponsorship Relationship Quality Constructs. Masters. University of Gothenburg.

  • Dissertation

    Chawki, B.

    Esports Sponsorship Effectiveness On Brand Awareness And Brand Image

    2016

    In-text: (Chawki, 2016)

    Your Bibliography: Chawki, B., 2016. Esports Sponsorship Effectiveness On Brand Awareness And Brand Image. Master. University of Dublin.

  • Journal

    Eldeman, D.

    Branding in the digital age

    2010 - Harvard Business Review

    In-text: (Eldeman, 2010)

    Your Bibliography: Eldeman, D., 2010. Branding in the digital age. Harvard Business Review, [online] 88(12), pp.62-69. Available at: <http://saberfazermarketing.com/wp-content/uploads/2011/10/Branding-in-the-Digital-Age.pdf> [Accessed 16 May 2018].

  • Journal

    Grohs, R., Wagner, U. and Vsetecka, S.

    Assessing the Effectiveness of Sport Sponsorships — An Empirical Examination

    2004 - Schmalenbach Business Review

    In-text: (Grohs, Wagner and Vsetecka, 2004)

    Your Bibliography: Grohs, R., Wagner, U. and Vsetecka, S., 2004. Assessing the Effectiveness of Sport Sponsorships — An Empirical Examination. Schmalenbach Business Review, [online] 56(2), pp.119-138. Available at: <https://www.researchgate.net/profile/Udo_Wagner/publication/24049918_Assessing_The_Effectiveness_Of_Sport_Sponsorships_-_An_Empirical_Examination/links/0046352a9df8fcc37a000000/Assessing-The-Effectiveness-Of-Sport-Sponsorships-An-Empirical-Examination.pdf> [Accessed 16 May 2018].

  • Journal

    Gwinner, K. P. and Eaton, J.

    Building Brand Image Through Event Sponsorship: The Role of Image Transfer

    1999 - Journal of Advertising

    In-text: (Gwinner and Eaton, 1999)

    Your Bibliography: Gwinner, K. and Eaton, J., 1999. Building Brand Image Through Event Sponsorship: The Role of Image Transfer. Journal of Advertising, [online] 28(4), pp.47-57. Available at: <http://www.tandfonline.com/doi/abs/10.1080/00913367.1999.10673595> [Accessed 16 May 2018].

  • Journal

    Hanna, P.

    Using internet technologies (such as Skype) as a research medium: a research note

    2012 - Qualitative Research

    In-text: (Hanna, 2012)

    Your Bibliography: Hanna, P., 2012. Using internet technologies (such as Skype) as a research medium: a research note. Qualitative Research, [online] 12(2), pp.239-242. Available at: <http://journals.sagepub.com/doi/full/10.1177/1468794111426607> [Accessed 19 February 2018].

  • Journal

    Henseler, J., Wilson, B. and Westberg, K.

    Managers' Perceptions of the Impact of Sport Sponsorship on Brand Equity: Which Aspects of the Sponsorship Matter Most?

    2011 - Sports Marketing Quarterly

    In-text: (Henseler, Wilson and Westberg, 2011)

    Your Bibliography: Henseler, J., Wilson, B. and Westberg, K., 2011. Managers' Perceptions of the Impact of Sport Sponsorship on Brand Equity: Which Aspects of the Sponsorship Matter Most?. Sports Marketing Quarterly, [online] 20(1), pp.7-21. Available at: <https://search.proquest.com/openview/98cb4594fa5cf8760954db5a5d4d3795/1?pq-origsite=gscholar&cbl=28711> [Accessed 16 May 2018].

  • Website

    Hobbs, T.

    Why brands should invest as much ad spend in eSports as in Premier League Football - Marketing Week

    2016

    In-text: (Hobbs, 2016)

    Your Bibliography: Hobbs, T., 2016. Why brands should invest as much ad spend in eSports as in Premier League Football - Marketing Week. [online] Marketing Week. Available at: <https://www.marketingweek.com/2016/05/12/why-brands-should-invest-as-much-ad-spend-in-esports-as-in-premier-league-football/> [Accessed 15 May 2018].

  • Journal

    Javalgi, R. G., Traylor, M. B., Gross, A. C. and Lampman, E.

    Awareness of Sponsorship and Corporate Image: An Empirical Investigation

    1994 - Journal of Advertising

    In-text: (Javalgi, Traylor, Gross and Lampman, 1994)

    Your Bibliography: Javalgi, R., Traylor, M., Gross, A. and Lampman, E., 1994. Awareness of Sponsorship and Corporate Image: An Empirical Investigation. Journal of Advertising, [online] 23(4), pp.47-58. Available at: <https://www.researchgate.net/profile/Rajshekhar_Javalgi/publication/261622382_Awareness_of_Sponsorship_and_Corporate_Image_An_Empirical_Investigation/links/54c118890cf2d03405c4dc8e.pdf> [Accessed 16 May 2018].

  • Dissertation

    Korpimies, S.

    SPONSORSHIPS IN ESPORTS

    2017

    In-text: (Korpimies, 2017)

    Your Bibliography: Korpimies, S., 2017. SPONSORSHIPS IN ESPORTS. Bachelors. Aalto University.

  • Website

    Kresse, C.

    Red Bull eSports: King of Content Marketing

    2016

    In-text: (Kresse, 2016)

    Your Bibliography: Kresse, C., 2016. Red Bull eSports: King of Content Marketing. [online] eSports Marketing Blog. Available at: <http://esports-marketing-blog.com/red-bull-esports-marketing/> [Accessed 16 May 2018].

  • Book

    Lapan, S. D., Quartaroli, M. T. and Riemer, F. J.

    Qualitative research

    2012 - Jossey-Bass - San Francisco

    In-text: (Lapan, Quartaroli and Riemer, 2012)

    Your Bibliography: Lapan, S., Quartaroli, M. and Riemer, F., 2012. Qualitative research. San Francisco: Jossey-Bass.

  • Journal

    Mason, R. B. and Cochetel, F.

    Residual Brand Awareness Following the Termination of a Long‐term Event Sponsorship and the Appointment of a New Sponsor

    2006 - Journal of Marketing Communications

    In-text: (Mason and Cochetel, 2006)

    Your Bibliography: Mason, R. and Cochetel, F., 2006. Residual Brand Awareness Following the Termination of a Long‐term Event Sponsorship and the Appointment of a New Sponsor. Journal of Marketing Communications, [online] 12(2), pp.125-144. Available at: <https://www.researchgate.net/profile/Roger_Mason/publication/32116514_Residual_Brand_Awareness_Following_the_Termination_of_a_Long-term_Event_Sponsorship_and_the_Appointment_of_a_New_Sponsor/links/0deec53c8f7e6490bc000000.pdf> [Accessed 15 May 2018].

  • Report

    Newzoo

    2018 Global Esports Market Report

    2018 - Newzoo

    In-text: (Newzoo, 2018)

    Your Bibliography: Newzoo, 2018. 2018 Global Esports Market Report. [online] Newzoo. Available at: <https://resources.newzoo.com/hubfs/Reports/Newzoo_2018_Global_Esports_Market_Report_Excerpt.pdf?hsCtaTracking=eefc7089-ed69-4dee-80ab-3fc9c6a4cba0%7C09cbff14-6fda-41d8-ab5a-a70c146be2cc> [Accessed 15 May 2018].

  • Book

    Pelsmacker, P. D., Geuens, M. and Bergh, J. V. D.

    Marketing communications

    2007 - Prentice Hall/Financial Times - Harlow, England

    In-text: (Pelsmacker, Geuens and Bergh, 2007)

    Your Bibliography: Pelsmacker, P., Geuens, M. and Bergh, J., 2007. Marketing communications. 3rd ed. Harlow, England: Prentice Hall/Financial Times.

  • Website

    Perez, M.

    Report: Esports To Grow Substantially And Near Billion-Dollar Revenues In 2018

    2018

    In-text: (Perez, 2018)

    Your Bibliography: Perez, M., 2018. Report: Esports To Grow Substantially And Near Billion-Dollar Revenues In 2018. [online] Forbes.com. Available at: <https://www.forbes.com/sites/mattperez/2018/02/21/report-esports-to-grow-substantially-and-near-a-billion-dollar-revenues-in-2018/#6d8567802b01> [Accessed 15 May 2018].

  • Dissertation

    Pitkänen, J.

    Value creation through sponsorship in electronic sports

    2015

    In-text: (Pitkänen, 2015)

    Your Bibliography: Pitkänen, J., 2015. Value creation through sponsorship in electronic sports. Masters. University of Technology.

  • Website

    Rogers, C.

    Taking control: Why brands are seizing the eSports opportunity

    2018

    In-text: (Rogers, 2018)

    Your Bibliography: Rogers, C., 2018. Taking control: Why brands are seizing the eSports opportunity. [online] Marketing Week. Available at: <https://www.marketingweek.com/2018/05/02/esports-opportunity/> [Accessed 15 May 2018].

  • Book

    Rugg, G. and Petre, M.

    A gentle guide to research methods

    2007 - Open University Press - Maidenhead

    In-text: (Rugg and Petre, 2007)

    Your Bibliography: Rugg, G. and Petre, M., 2007. A gentle guide to research methods. Maidenhead: Open University Press.

  • Book

    Saunders, M., Lewis, P. and Thornhill, A.

    Research methods for business students

    2016 - Pearson Education Limited - Harlow

    In-text: (Saunders, Lewis and Thornhill, 2016)

    Your Bibliography: Saunders, M., Lewis, P. and Thornhill, A., 2016. Research methods for business students. Harlow: Pearson Education Limited.

  • Journal

    Wagner, M.

    On the Scientific Relevance of eSports

    2006 - International Conference on Internet Computing

    In-text: (Wagner, 2006)

    Your Bibliography: Wagner, M., 2006. On the Scientific Relevance of eSports. International Conference on Internet Computing, [online] (June), pp.437-442. Available at: <https://www.researchgate.net/profile/Michael_Wagner12/publication/220968200_On_the_Scientific_Relevance_of_eSports/links/00b4952589870231be000000.pdf> [Accessed 16 May 2018].

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